Your ecommerce business attracts traffic from many different sources whether it’s search engines such as Google, your Instagram bio link, your Facebook page, your email newsletters, guest blog posts, advertising, and so much more. If you’re doing all you can to really get the word out about your ecommerce website, your traffic should be coming in from a multitude of different sources.
While acquiring traffic from many different sources is ideal, it isn’t the easiest thing to track and manage. When you have traffic coming in from different sources across the web it’s important to keep tabs on how much traffic is coming from which source so you know which avenues are the most successful. Having this information can help you make better decisions for your business when it comes to which channels to invest more time and money into or which channels need more work to improve.
To do this, you need to build specific URLs with unique identifiers that integrate with your Google Analytics so you can easily check on the health of your traffic generating channels.
The Google Analytics URL Builder tool helps you create unique URLs that you can implement anywhere on your website, social media, newsletter or advertising campaigns so you can track exactly where your traffic is coming from and how much is coming from one source.
It’s easy to do, so get started building your unique URLs and you’ll always be informed about where your traffic is coming from!
How to use the ABLS Google Analytics URL Builder Tool?
The ABLS Google Analytics URL Builder Tool works by adding UTM parameters to your URL. A UTM parameter is a unique tag which is specific to the URL it is added to. While designing a campaign if UTM tags are added to the URL’s to create custom links, you can identify which of the channels are attracting users as they click on the link because these parameters are sent directly to your Google Analytics account and logged as unique sources.
The five parameters that you can possibly add to your URL’s are:
- utm_source (source of the traffic e.g. website, newsletter, etc)
- utm_medium (marketing medium e.g. banner, email, etc)
- utm_campaign (Campaign name)
- utm_term (specific keyword)
- utm_content (extra parameter to distinguish between similar content)
So if your normal URL looks like this: https://www.xyz.com/sale/
With the addition of the parameters, using the URL builder, it would look something like this: https://www.xyz.com/sale/?utm_source=july%20newsletter&utm_medium=email&utm_campaign=business%20sidekick
Why the ABLS Google Analytics URL Builder Tool is useful for your business?
With the ABLS Google Analytics URL Builder Tool, you will be building custom campaign variables in no time. This tool effectively tells you which source is generating the maximum traffic – which means maximum profit. If online ads aren’t giving you the returns, you can re-direct those $$$ and your energy & time to a more useful source. It’s time to step up your Google Analytic game and keep track of the progress and impress those clients!
All you have to do is to fill up the required sections in the calculator and the campaign URL will automatically be generated for you.
Like all our other tools, the ABLS Google Analytics URL Builder tool aims to simplify a time-consuming process for you so that you can utilize your time and energy in better places to make even more profits!