Abandoned Cart Emails

Abandoned cart emails are emails that are sent to a customer that does not complete the checkout process. Abandoned carts simply mean that a shopper added items to their cart but did not pay for or confirm their purchase. It’s a common occurrence that ecommerce stores experience where online shoppers don’t complete their purchase after adding items to their cart.

Why Abandoned Cart Emails are Important

Abandoned cart emails are used to recover shoppers that didn’t complete their purchase. They’re usually effective at improving sales, as shoppers may have mistakenly not completed their purchase or were disconnected during the checkout process. Sometimes, shoppers may have just been researching their purchase or may have clicked away from their shopping cart to check what another retailer had to offer and an abandoned cart recovery email reminds them to pick up where they left off.

Abandoned cart emails can (and should) be sent automatically. The email should be friendly and list the items in their cart, then provide a link that takes them directly to the checkout page. You can use abandoned cart recovery email software like Jilt (Jilt Review) or Conversio to get your email campaigns up and running.