Amazon is the world’s biggest online retail website and is currently ranked as the most valuable retailer in the US. The company was established in 1994 in Seatle, Washington. The site initially sold only books and later moved into general retail. Today, Amazon has many subsidiaries and offers a wide range of services beyond retail, including Kindle, E-books and their own brand of electronic goods. Amazon is also the largest cloud services provider in the world.
Amazon for Ecommerce
Amazon offers a platform for any retailer wanting to sell goods online through the Amazon.com website. Retailers wanting to make use of the company’s services have to fulfill a list of criteria in order to market their goods on the platform. Apart from the verification of the business itself, Amazon requires retailers to work within a strict format for displaying their product on the site and the information provided.
Customer rankings and comments have a big effect on how a product performs in terms of sales and Amazon rankings are also used to promote products outside of the online retail platform. Many advertisers will quote the Amazon ranking as a positive reason to buy the product!
Amazon attracts over 600 million visitors to its site annually and has over 150 million customers. This is thanks to high search engine rankings and the use of affiliate marketers who direct customers to the Amazon site from their sites.