An authorized retailer is an individual, business, or legal entity that has been officially appointed by a manufacturer to sell its products or services. Aside from being able to sell directly to consumers, authorized retailers can also issue warranties and provide after-sales support on behalf of the manufacturer.
Why Authorized Retailers are Important
The importance of buying from an authorized retailer can’t be stressed enough. Unauthorized sellers have no relationship with the manufacturer; the manufacturer exerts no control over their pricing and the quality of the goods they sell. Consumers run the risk of being sold substandard products and services should they buy from an unauthorized seller.
Authorized retailers, on the other hand, act as an official link between the manufacturer and the end consumer. As such, they need to meet the requirements and standards set by the manufacturer of the product or service that they are selling. These standards give some degree of protection to the consumer and act as a guarantee that they will be able to receive the product/service that they have purchased as intended by the manufacturer or provider.