B2C (Business to Consumer)

B2C is an acronym that means Business-to-Consumer. This involves businesses making transactions directly with consumers or end-users of their products and services. As opposed to the B2B (Business-to-Business) model, B2C transactions are usually smaller in volume.

How B2C is used in sentence: “B2C as a term was popular during the late 1990s—the dotcom boom—where online retailers started popping up on the web.”

How B2C Transactions Work

Among sales models, B2C is the most popular and most commonly used. Buying groceries, eating out at restaurants, paying for home bills—these can all be considered as B2C transactions.

However, the rise of the internet also created an entirely new channel for B2C establishments. Instead of brick-and-mortar stores, B2C businesses are now able to engage in ecommerce and sell their services and goods on the internet.

B2C establishments are usually personally connected with their customers and strive to maintain good relationships with them. This kind of business model is heavily reliant on the relationship between business and customer, and the internet provides a very reliable platform for them to mingle and make transactions on.