Backlinks are an essential part of a well put together SEO strategy and learning how to build backlinks can help boost your website’s traffic in a variety of ways. As an essential part of SEO strategy, building backlinks is a mandatory task for every ecommerce store owner who’s looking to build and maintain organic traffic to their website over time.
The most difficult and time-consuming part of getting backlinks is figuring out how to build them and doing so in a way that’s acceptable by search engine standards (AKA: Whitehat techniques). As backlinks need to come from sources outside of your own website, convincing other website owners to link back to your site in a way that’s honest and mutually beneficial can be tricky.
Why Backlinks Are Important
Backlinks are important because search engines read them as a way of websites vouching for one another which helps to improve the rank and domain authority (think of this as credibility) of the linked site. When one website links to another they figuratively pass on “link juice” and all the link juice a website acquires from backlinks helps build up their own authority by indicating to search engines that they must be high quality too because websites with high-quality link juice are linking out to them.
Backlinks are recognized by search engines as a vote of confidence and the more reputable websites that link back to your own website, the more reputable it makes your website seem to search engines by association. To simplify this, a link from CNN is seen is much more credible and valuable than a link from Joe’s random thought blog that he started 2 weeks ago.
When you have other high-quality websites vouching for your website it helps to improve your organic search engine ranking, you get indexed faster and you also get direct referral traffic from websites that are relevant to yours which means targeted traffic gets passed on to you and you’ll experience a lower bounce rate.