Better Business Bureau
The Better Business Bureau (BBB) is a non-profit organization that was established in 1912 with the aim of building trust among consumers and businesses. The BBB provides free reviews of businesses to allow consumers to evaluate them, thereby increasing the credibility of the business.
What the Better Business Bureau Does
By 2013, there were over 4 million businesses that could be viewed on the BBB website and the site had over 123 million visitors. Many businesses cite their Better Business Bureau accreditation as a means to generate consumer confidence. The BBB helps to resolve disputes between businesses and customers. A consumer may lodge a complaint with the BBB and the organization will enter into negotiations with the business on behalf of the complainant.
A business can become a member of the BBB to receive accreditation. The BBB rates its members on 16 factors, awarding points for compliance. A business that meets the highest standards, in compliance with the BBB rating system will receive an A+ rating. In a similar fashion to the school grading system, lower ratings will be awarded to those that don’t meet all the standards required by the BBB. A business that does not meet the lowest requirements necessary, will receive an F rating.