In ecommerce, a business plan is a roadmap or a guide for your business which stipulates the business’ goals and discusses a detailed plan on how they will be achieved. A business plan is essentially a written document of an organization’s future and a description of what to do and how to do it.
A business plan is often prepared by the management of a firm and summarizes its financial and operational objectives for the near future while also illustrating how the objectives will be achieved. When this document is being presented to external audiences like prospective investors and lenders, it usually contains the following;
- The past, present, and proposed future performance details
- Income statements
- Cash flow statements
- Pro-forma balance sheets
These components illustrate how the sought finances will influence the financial position of the firm.
The Role of a Business Plan
- Manage the company
- Attract financing
- Clarify directions
- Attract stakeholders
- Showcase the future vision
- Communicate the structure of the organization
- Secure finances
- Stipulate the initial costs
- Describe the marketing plan of a firm
Create your own business plan for your online store with our One Page Ecommerce Business Plan! It will guide you through each step of the process so you don’t overlook anything important.