Call-to-Action (CTA)

A call-to-action, otherwise abbreviated to CTA, is a term that refers to a piece of content on a website such as an image, a button or a line of text that’s intended to prompt the audience to perform a specific action. A call-to-action quite literally “calls” the user to take an action whether it’s visiting a product page, buying a product, visiting a social media profile, entering a content, following a social account, signing up to an email list, registering for a course, sharing a piece of content, etc. The desired action that you call your users to take could be virtually anything, but usually, it leads the user further into your sales funnel.

Where to Use a CTA

Calls-to-action are usually placed on homepages to bring visitors further into the website, or they could be used in the sidebar to encourage visitors to sign up to an email list. They can also be used on landing pages to convince users to pre-order products and they can even be used in popups to entice visitors to register for a webinar. They can also be added to product pages, blog posts, articles or other similar pieces of content to get users to check out another webpage either on your site or another site. They can also be featured in the header or footer of websites to showcase social profiles, news, and updates, announcements, etc.

Generally, no matter where you use a CTA you want it to be highly visible, noticeable, appealing to click on, and above-the-fold.