Category pages make it easier for the user to navigate a site and narrow their search for a particular product or product type. A category page will group pages with similar content together and may contain subcategories to help the user in their search. It is important to arrange these pages so that they streamline the user experience and help them find what they are looking for as easily as possible.
How Category Pages Work
The category page may have several sub-pages arranged in an order, starting with a broad category list (the parent page) and move down to child and grandchild pages for more specific sub-categories. The URL for these pages will define their order. For example, the parent page will have the URL “myonlinestore.com/categories”, the child page will follow with a link to “myonlinestore.com/categories/electronics”, then a link to the grandchild page “myonlinestore.com/categories/electronics/cellularphones”. It’s important to create a logical order to these pages that will make it easy for the user to follow. With each addition to the parent URL, the search becomes more defined.
For SEO purposes, it is important to pay attention to the content of the category pages. Search engines only recognize original content for SEO purposes, copying content from the source page to the category page will negatively affect the page ranking. Creating original content with relevant keywords for category pages is often overlooked. It is, however, an important factor for a high page ranking.