Do Follow Link
A do follow link is a link found online that allows search engines to “follow” the link to another external or internal website. Do follow links have SEO benefits as they help search engines establish connections between your content and other websites online. Think of it like this: When you create a do follow link, you’re basically saying to search engines, “Hey, please do follow that link!”
Search engines favor well-interlinked websites over websites that stand on their own without being linked either to or from.
How do you create a do follow link?
Do follow links are created by adding an HTML markup to a piece of text or an image. Then, when the visitor clicks on that text or image, they’ll be taken to that location on the web. Nowadays, you don’t need to know any HTML to do this. Most CMS’ provide the option of adding a link to an element by simply highlighting it and inserting the URL you want to be associated with the content.
Using HTML marked-up links instead of pasting links in their simple HTML format keeps the content looking clean and tidy for the human eye. All links created like this are do-follow links by default.
Here’s what a do follow link to Google looks like in HTML code:
<a href=”http://www.google.com/” target=”_blank” “dofollow”> Google </a>
- <a> is the anchor tag signifying this element as an anchor link
- Href = “” holds the web address that the link is referring to
- Target = “” decides what happens when the link is clicked. On default, this will link the current site to the anchor. By adding “_blank,” the link is instead opened in a new tab.
- The text between the > < (in this case, “Google”) is the line of text that’s marked up as the link. This is what appears to the reader as the link.
- “dofollow” is what signifies the link to be a do follow link. This is the default option and can be omitted. So with or without this tag, the link is considered a do follow link. You can, however, change this to “nofollow” to transform the link into a no follow link, so the search engine won’t take what you’re linking out to into consideration.