Evergreen Content
Evergreen content is content on a website that stays relevant for an indefinite period of time—hence the term “evergreen.” It isn’t time-sensitive and it continues to engage readers time and again.
Why create it? To drive traffic to your site, but also to generate sales leads, boost your search engine rankings, strengthen your brand, and boost engagement with your social media channels.
Typical examples of evergreen content include “Top Tip” articles, “How-to” blog posts, product reviews, beginner’s guides, instructional videos, and “listicles.” Anything that you can create now that will stay relevant for years to come is evergreen content and an asset to your website if you’re looking to grow your content library and SEO rankings.
