Google Trends is a free tool offered by Google that aims to help people identify popular trends, track the rising and falling of trends over time, as well as any topics that are just beginning to show a boost in traction. You can also compare the popularity of keywords, which comes in handy for grasping what’s popular with the public in general.
How to Use Google Trends
To use Google Trends, simply head over to the Google Trends website here. Google provides you with examples right on the homepage to quickly showcase its capabilities. There, you can see which regions are most interested in certain topics—particularly ones that are trending at the moment.
Beyond that, the Google Trends menu is easy to navigate. With just a click, you can alter the period of time your searches show as well as the specific category you’re interested in. You can also distinguish between image searches, generic web searches, and YouTube searches. Plus, you can specify a region or location which is especially useful for entrepreneurs running local businesses.
Once you’ve applied all the necessary search filters, you can enter your desired keyword in the search bar at the top. This then produces a graph showing you whether there’s a rise, fall, or plateau in interest surrounding the topic.
What Can You Learn From Observing Search Trends?
Now that you know what Google Trends has to offer you, let’s talk about some of its applications. Other than the obvious fact that content creators can hone in on popular and increasingly trending topics, ecommerce sellers can also use this tool.
By searching for different product ideas. This allows the entrepreneur to see which items are especially popular and whether the product experiences seasonal peaks. This works wonders for validating your product ideas and helping you plan successful sales and marketing strategies.
Like many of Google’s marketing tools, Trends empowers you to make informed decisions by analyzing your people’s online behavior. With this information at your disposal, you can create more relevant and engaging content for your own audience.