Green Monday is an essential date on the shopping calendar, albeit not as well known as Black Friday. Green Monday falls on the second Monday of December each year. It’s an extension of the Black Friday shopping experience that capitalizes on customer’s realization that Christmas is only two weeks away. This renewed gift-giving urge presents an opportunity for online retailers. So, it’s no wonder that ecommerce giants like Amazon, Target, and Walmart always make the most of this day!
Green Monday is also sometimes referred to as the second Cyber Monday because it’s ranked as the second-most important day for online shopping. Unsurprisingly, the discounts are usually reasonably significant.
Consumers can make the best out of Green Monday deals by visiting retailers’ sites beforehand. Often, the deals are advertised over the weekend. Some retailers even launch brand-new sites explicitly dedicated to their Green Monday sales.
Green Monday Sales History
In 2016, online retail-sales on Green Monday were $1.621 billion—beating the 2014 record of $1.615 billion. This made it the fifth-biggest online shopping day of the holiday season. It started in 2005 with a retail-sale value of $556 billion. So, as you can see, sales have skyrocketed since then!
How did Green Monday get its name?
Green Monday got its name from eBay, who reported the second Monday of December to be its busiest time in 2007. Back then, this was one of the last days to order gifts online so they would still arrive before Christmas. This was back in the days before one-day-deliveries and Amazon Prime.
The name represents the profits eBay earned, mimicking the traditional green-color of US dollar bills. Secondly, eBay marketed online shopping as a “greener” option. They claimed that it’s friendlier to the environment than physical stores so they would often use this in its promotion of online shopping during this time.
Nowadays, Green Monday isn’t the most significant retail day anymore but it still competes with deals throughout Cyber Week and offers a good bargain for shoppers with an average of 50%-90% off items. So, if you’re an ecommerce store owner, you should consider jumping on the Green Monday bandwagon!