The formula to success is really simple, however, the journey required to attain success is by no means easy. Developing yourself as a person whilst on the path to entrepreneurship is critical to long-term success. More importantly, the kind of person you become, the character you build, and the courage you develop in the process is far more important than the success itself.
Below is our manifesto. We use this in both our personal and professional lives to guide the decisions we make so that we’re consistently improving and challenging ourselves to be better. As we’ve always said, a business is the sum of one, then a hundred, then a thousand different decisions, and our manifesto helps us to make the best decisions for ourselves and our businesses by reminding us of what’s truly important.
Developing our Manifesto
It’s taken us 5 years to develop this manifesto as we’ve undergone challenges, overcome struggles, and worked our way through to success. As we’ve struggled and persevered we grew to understand what it means to be an entrepreneur and that it’s more about the qualities that an individual possesses rather than any skills or personal connections that make an entrepreneur successful. Skills and connections are important, but if an entrepreneur doesn’t possess the qualities we outline in our manifesto, they aren’t as likely to succeed.
What Our Manifesto Represents
The qualities in our manifesto not only represent who we are as people and as a business, but they also represent the types of people and businesses that we strive to work with. We aim to work with companies whose visions and goals also align with our own, so it’s important to us that when we partner with a sponsor, promote a resource or feature a case study, that the business in question also works and lives by our manifesto. Businesses that operate by these standards produce quality work, possess admirable traits, and put their customers first which is important to us and aligns with our own brand ethics. We never want to work with a business that doesn’t have their customer’s best interests at the core of their brand and so we hold potential partners to a high standard when choosing to work with them.
We hope you’ll use this manifesto to make the best decisions for yourself and to help define your character on your own entrepreneurial journey. Whether you’re making your first, your first hundred or one of your first thousand decisions for your business, using this manifesto as a guide you can challenge yourself to improve every day.
You can adjust your current path or change paths altogether as your situation and journey dictate, but above all else, start something. Don’t get caught up waiting for the perfect moment, stalling for the most ideal circumstances or postponing until you have more time, energy, or money. Those excuses will do nothing for you except waste more of your precious time so just use what you have wherever you are and start something.
Keep Moving Forward
The secret to success is progress. If you can make progress on a consistent basis you’ll constantly be moving toward success. Don’t let yourself fall idle or become complacent, losing momentum will only hinder you further. Even if you’re only taking the smallest of steps, or feeling like you’re taking three steps forward and one step back, that’s still progress and you’ll still be moving forward. Keep up your momentum.
Miscalculations, bad decisions, smarter competitors, and market shifts are all acceptable ways to fail on your journey. You never want to fail because you didn’t work hard enough. Even if you don’t have as much time or energy as you’d like to dedicate to your entrepreneurial pursuits, work hard in the time you do have, and focus on working smarter. Give yourself the tools, resources, and headspace that will allow you to work efficiently and productively so you can get work done in the time available to you.
Every failure is a step forward. Every time you fail you have the opportunity to learn something from it and ease the anxiety when you do it again. That’s progress in every sense of the word. Don’t let the fear of failure hold you back from even trying. Every successful individual in the world failed before they ever succeeded, so you aren’t the first and you won’t be the last. Don’t get down on yourself when you fail, chalk it up to being a learning experience and try again more intelligently the next time. That’s how you fail forward.
Take Responsibility for Yourself
Take responsibility for yourself, your choices, your attitude, your actions, and your reactions. It’s one thing you’ll always have control over. Realize that you cannot control others and that their opinions and actions toward you have nothing to do with you. Focus on your own goals, own up when you make a mistake, stay in your own lane, and be the one in control of your own life.
Figure it Out
Every day you’ll face new challenges, closed doors, limiting barriers, and seemingly insurmountable odds. Figure it out. No one knows the answer to everything and oftentimes entrepreneurs are faced with so many different obstacles they don’t know the right answer to. Many of these obstacles won’t come with a clear solution, so it’s going to be up to you to do your own due diligence, weigh the pros and cons, conduct your own research or just do some trial and error. You’ve got to be willing to take the plunge and figure things out if you want to achieve your goals.
Make the Difficult Choices
The easy choices, much like the easy paths, rarely lead you on interesting journeys or to the right destinations. Make the difficult choices and make them often. It’s not going to be a pretty, smooth or seamless journey, there’s going to be painful moments, sleepless nights, tough decisions and you might not know if you’re making the right choice at the time. The point is to make the choices you have to make when you have to make them, though, or you’ll be hindering your own progress. It may not be easy but that’s what makes it worth it.
We hope our manifesto inspires you to stick it out through the tough times in your entrepreneurial journey, and we hope it leads you to make progress towards your goals. So much of successful entrepreneurship comes from possessing and executing these traits rather than having a specific skill set or a network of people that surround you. So many entrepreneurs have achieved their goals by having the mindsets reflected in our manifesto and you are no exception. Start something, keep moving forward, work hard, fail forward, take responsibility for yourself, figure it out, make the difficult choices and you’ll be on your way to making the best decisions for your business and challenging yourself to improve every day.