What is a brand? Have you already established a branding strategy for your business or are you still figuring out the details? Don’t know what elements go into the making of a brand? This guide is for you.

This comprehensive Ecommerce Branding Guide will teach you exactly what a brand is and why it’s important to develop one for your business. You’ll learn about the elements of your brand that you have control over as well as the uncontrollable elements that you can influence but not decide. You’ll start by crafting your own brand persona and then move on to developing your brand’s visual assets so you can create a cohesive look and feel for your website. Through this process you’ll become more aware of who your target customer is and the ways in which you can optimize your ecommerce store to reach out to them.

Ultimately, every business has a brand, so use this guide to help successfully define and promote the best brand for your business.