Have you ever seen a line up going around the block for a new restaurant and made a mental note to try it out sometime? Or maybe you’ve seen a crowd gathering around a street performer and went over to see what all the fuss was about? These are examples of social proof and in this ProveSource review, we’re walking you through how we cultivate this social proof feeling online when you can’t actually see any customers around.

Learn more about how we use ProveSource and why we love it in this review.

What ProveSource Does

ProveSource harnesses social proof by helping businesses turn website traffic, sales, and data into relatable insights their customers can see. They give online businesses that busy-store feeling to entice other visitors to come and see what all the fuss is about.

The way they do this is simple: They give you the tools to create custom notifications that pop up on your site so visitors can see them while they browse. The messages on these notifications can be custom-made depending on your type of business or website but the ultimate goal is the same: To make your website visitors feel like they’re in a busy and bustling store where other customers are making purchases so they will want to make a purchase, too.

This, in turn, builds the credibility of your brand and boosts your visitor’s confidence in your business which is a powerful combination of attributes which can lead directly to fostering a more loyal and active customer base.

Who ProveSource is For

ProveSource is for business owners and operators who want to see their traffic grow and their conversions improve. Because ProveSource lets your website visitors feel like they’re in an actual store with other shoppers, they’ll be more inclined to shop around and more inclined to make a purchase. Plus, with your notifications popping up on their screen, they’ll be able to quickly navigate to parts of your website you want to drive traffic and conversions to.

If it’s hard for your customers to get a grasp on how popular your online store is or that there are lots of customers shopping from you online, or even if you want to start generating a feeling of urgency within your website visitors to make a purchase on your site or to compel them to make purchases more easily, then ProveSource is an ideal tool to use. ProveSource notifications give your website visitors the information they need to assess whether they can trust your online store or not.

Why We Love ProveSource

We love using ProveSource on our site because just by adding this one simple tool we’ve been able to grow our traffic and boost our conversions noticeably. We listed ProveSource as one of our Top 10 Favourite Business Apps of the year for this very reason: The social proof notifications we’ve been able to create with their tool have proved to be very engaging for our visitors and they’ve consistently been helping our visitors discover products, tools, content, and resources on our site that other customers are buying or downloading. This instant source of information coming from the ProveSource notifications gives our visitors an accurate look into what products are popular on our site, and that helps our visitors make more informed purchases.

We also love using ProveSource because we’re a small team and having a tool like ProveSource that runs in the background while we focus on other tasks is exactly what we need. We know that ProveSource has the social proof side of things handled and it’s helping us generate more traffic and increase our sales without us having to put more time and effort into making these things happen. It’s extremely convenient and a no-brainer tool for us to use based on the return-on-investment we receive from it.

Here are some other reasons why we love ProveSource:

• It encourages visitors to explore more of our website
• It puts our content and products in front of visitors who might not otherwise search for or find them
• It increases user engagement
• It’s easy to set up and install
• The free plan offers the full range of features
• When using ProveSource, we immediately saw a bump in conversion rates and have been able to sustain it
• We’re able to create and customize more beautiful and unique notifications, not just standard notifications that all look the same. We can really personalize the notifications to our brand
• We can customize the timings for notifications so they’re not overwhelming or distracting for our visitors
• ProveSource helps us turn “cold” visitors into “warm” visitors faster than we otherwise would have
• We can add interesting and engaging graphics to our notifications
• We can show our visitors real-time notifications so they have a glimpse into what’s noteworthy on our site at the moment
• We can integrate ProveSource with our WordPress data, Google Analytics, Shopify store, or any other data source we use to provide accurate notifications to our visitors
• The notifications are mobile and desktop-friendly so they look good no matter what device our customers see them on

How We Use ProveSource

Not only is ProveSource a tool we get a lot of value from but we also think it’s a tool a lot of other online businesses and websites can get a lot of value from, too. No matter what kinds of products you sell online, it’s likely that ProveSource will help boost your traffic and conversions so you can build a loyal customer following just like we have.

In this section, we’ll discuss the two major aspects of ProveSource that bring us the most value: Notifications and metrics.

ProveSource Notifications

What makes ProveSource stand out amongst other social proof services in the ecommerce industry are the types of notifications that can be created with it. So much of the notification aesthetics and process is customizable so it’s possible to create social proof pop-ups that will match your brand and look good on your website.

• Timing Rules: Set up timing specifications for your notifications like speed, time of day, and delay
• Display Rules: Notifications can be set to display how and when you want them to
• Customizations: Choose your notification color, text, and more

Types of Notifications We Display with ProveSource

There is an endless combination of notifications that can be created with ProveSource, it all depends on your business and the products, content, and resources you want to build credibility around. As an example, here are some notifications we’ve been displaying with our ProveSource social proof messages:

• Live Visitors Count: “There are X visitors online right now.”
• Page Visits Notification: “X people visited this page in the last 30 days.”
• Product Purchase Notifications: “X just purchased this product.”
• Sign Up Notifications: “X just signed up to our email newsletter.”
• Add-to-Cart Notifications: “X shoppers added this item to their cart today.”
• Download Notifications: “X just downloaded this product.”
• Social Media Notifications: “X people followed us on Instagram today.”

Each of these notifications can be customized to suit your website and the type of products you sell, plus you can add a call-to-action link to some or all of your notifications so your visitors can click through to see the product, content, or resource the notification was promoting.

ProveSource Metrics

Another big part of how we use ProveSource for our online business is to monitor the engagement we receive on it so we can determine if it’s actually making a difference to our traffic and conversions.

The ProveSource dashboard includes an in-depth overview of what the interaction experience is like on all notifications so you get a full understanding of whether the pop-ups are providing value to your users or not. These are the metrics ProveSource tracks:

• Visitors: The number of unique visitors on your website
• Engaged Visitors: The number of unique visitors who saw at least one notification
• Engagement Ratio: The ratio of unique visitors on your website versus the number of unique visitors who see at least one notification
• Impressions: How many times your notifications have been viewed
• Hovers: How many times your visitors have hovered over notifications
• Clicks: How many times your notifications have been clicked by unique visitors
• Click-Through-Rate: The ratio of visitors who saw a notification and clicked on it
• View-Through Conversions: The number of visitors who saw at least one notification and converted
• Hover-Through Conversions: The number of visitors who hovered a notification and converted
• Click-Through Conversions: The number of visitors who clicked a notification and converted
• ProveSource Driven Conversion Rate: The ratio of hover or click conversion engaged visitors

As you can see, there’s a lot of data here that ProveSource tracks which you can use to make informed decisions for both your social proof notifications and your business.

ProveSource’s Features & Services

In addition to everything else ProveSource does, they also offer these features and services which make their platform stand out from others on the market:

Integrations

ProveSource integrates with many services and platforms so you can show compelling social proof notifications no matter where your business or website exists online. In terms of ecommerce platforms, they integrate with Shopify (check out the ProveSource Shopify App here), WordPress, BigCommerce, Magento, Squarespace, as well as many others, and as far as other integrations, they connect with Zapier, Stripe, PayPal, MailChimp, and more. For a full list of ProveSource’s integrations check out their full list here.

Language Options

Show notifications in your local language with ProveSource’s language options. They support more than 20 languages and counting so you can communicate with your website visitors in a way that best suits them.

Pros & Cons of ProveSource

The biggest advantage of using ProveSource is that it’s one of those tools where you can just set it and forget it and it will do a lot of work for you in the background of your day-to-day hustle. Once you get started, there’s very little maintenance required to keep everything running smoothly so you can sit back, relax, and watch your traffic and conversions increase just from this one simple tool.

Pros

• It’s easy to install, no special skills or coding are required
• The free version is not time-limited and includes all features
• The price is competitive compared to similar tools on the market
• Easily create custom notifications
• Set customized timings
• Build credibility in your brand
• Boost visitors’ confidence in your business
• Promote your product pages and website content to your visitors
• Improve website traffic and conversions
• Make products, content, and resource more discoverable
• Turn “cold” visitors into “warm visitors” quickly
• Integrate with data from platforms like WordPress, Google Analytics, Shopify & more
• The notifications look good on mobile and desktop devices

Cons

• Must upgrade to premium plans to increase monthly unique visitor count and to have watermark removed

ProveSource’s Pricing

ProveSource’s pricing is very reasonable and accessible for startup and high-traffic businesses alike. We particularly love that ProveSource’s free plan isn’t time-limited, meaning there isn’t a time limit on how long you can use their service for free, as their pricing plans are entirely dependant on the monthly unique visitor count you need and whether you want their watermark removed from the notifications.

If you’re just getting started and want to try out their service, all their features are accessible in the free plan so you won’t be missing out on any of the good stuff. Learn more about ProveSource’s Pricing Plans here.

• Free
  • 1K Monthly Unique Visitors
  • ProveSource Branding
  • Great Support
• Starter
  • $19/month billed monthly or $16/month billed yearly
  • 10K Monthly Unique Visitors
  • ProveSource Branding
  • Super Support
• Growth
  • $49/month billed monthly or $42/month billed yearly
  • 50K Monthly Unique Visitors
  • Removable Branding
  • Stellar Support
• Monster
  • $99/month billed monthly or $84/month billed yearly
  • 200K Monthly Unique Visitors
  • Removable Branding
  • Support for Monsters

Conclusion

Social proof is one of the most powerful ways to drive traffic and conversions to your site because it acts as a signal from consumer to consumer that your brand is reputable and worthy of their business. If you aren’t already harnessing the value of social proof you’re missing out on increased engagement and sales that could be boosting your bottom line and building a loyal customer following. Get started with the ProveSource customized social proof notifications to reach your website visitors more effectively without putting in much extra effort behind the scenes.