For ecommerce businesses looking to extend their reach and get their product in front of a larger audience, selling on Amazon is one of the best ways to acquire new customers by selling on a populated marketplace. Shopify, the powerful ecommerce marketplace that we discussed in detail in our Shopify review, can help you bridge the gap between Amazon and your already existing Shopify store.
The Shopify Amazon Sales Channel
As one of their best features, Shopify’s Amazon sales channel allows you to create and manage your Amazon listings, track your inventory and fulfill your orders just like you normally would for your Shopify store, but for your Amazon customers as well. See all transactions in real time in your Shopify dashboard and manage your business’ most important information from one place so you’re never over-selling inventory or forgetting about revenue earned. Shopify makes it seamless to sell both on your own store and Amazon, as well as their other sales channels, all from one dashboard.
Currently, you can create listings for 8 of Amazon’s most popular product categories right from your Shopify dashboard where you can edit your product descriptions, add product photos, set your prices and more. These 8 Amazon product categories include:
- Clothing & Accessories
- Health & Household
- Beauty & Personal Care
- Home & Kitchen
- Patio & Garden
- Sewing, Arts & Crafts
- Sports & Outdoors
- Toys & Games
By listing your products within any of these 8 categories you can get your products in front of Amazon’s huge audience of customers (more than 300 million as of last year) and manage your sales and inventory smoothly and seamlessly. Monitor all transactions in one place, create Amazon listings directly from your Shopify dashboard, manage your inventory so it’s always properly accounted for, and fulfill orders as usual.
If you’re new to selling on Amazon, we’ve dedicated an entire blog post to the topic so you can learn how to sell your products on their marketplace and take advantage of their vast customer base more effectively, so learn more about How to Successfully Sell Products on Amazon here.
However, if you’ve already been selling on Amazon and are Brand Registered on Amazon, you can submit your Brand Registered listings directly from Shopify, so you can still manage your entire selling process from one dashboard. All you have to do is add your Amazon registered brands into Shopify and then you can easily create new listings and manage any existing listings.
To be eligible to sell on Amazon through Shopify, you have to meet three important eligibility requirements:
- You must have a Professional Seller account on Amazon Seller Central, with selling on Amazon.com enabled.
- You must sell in USD.
- You must be on an active Shopify Plan.
Once you meet these three eligibility requirements you can add the Amazon sales channel to your Shopify store, activate it, and you’ll be ready to go!
If you’re interested in selling your products on Amazon as well as your Shopify store and managing your products and orders across both platforms within your Shopify dashboard, then add the Amazon sales channel to your store so you can seamlessly keep track of your orders and revenue in one place.