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Most Recent Posts

#TheGreatBuild – First Month Revenue & Marketing Report

#TheGreatBuild - Documentary of an Ecommerce Business

NOTE: The following post is part of #TheGreatBuild series detailing the creation process of an ecommerce business. To learn more about this series please visit: #TheGreatBuild. It’s already been nearly a month since the launch of my ecommerce business, Finch Goods Co. I  launched the business on April 6th, so this report is technically for 3 weeks, […]

Ecommerce Roundup – April Edition

Ecommerce Roundup

About Ecommerce Roundup: If you subscribe to A Better Lemonade Stand, like it on Facebook, or follow me on Twitter, you know I take a very curated approach to the things I post. This will be a new series where I highlight news from A Better Lemonade Stand, some of my favourite links, apps, and […]

The Role of Recovery Emails In Winning Back Abandoned Shopping Carts

Shopping Cart Abandonment Recovery Email

Imagine someone clicks on one of your ads and lands on your ecommerce site. They spend some time browsing your products and find a few items to buy. Having added the product to their shopping cart, that visitor clicks on the ‘Checkout’ button. They get part of the way through your checkout process and… they’re gone. What […]