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A Better Lemonade Stand #302

Insights, trends & tools to build a better online business.

Richard Lazazzera
May 07, 2024

Hey,

Here’s what I’ve got lined up for you this week:

  • ️An App Called Hunch: Looks really promising and feels like Lego but for creating AI workflows.
  • 🤳 2024 Influencer Marketing Insights: Stay ahead with the latest influencer marketing campaign insights.
  • 🚀 Creating Viral Content: How Jennifer achieved viral success on Instagram through strategic experimentation.
  • 👥 Community Growth Strategies: Greg Isenberg and Andrew Wilkinson share how fostering strong communities can unlock new opportunities.

Until next week.

Richard


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💡 Insights

🚀 How to Create a Viral Content Business

Jennifer runs @vegantechnomad, an Instagram productivity account. She gained significant traction after a few of her productivity videos went viral on Instagram. Here’s how she does it:

  • Audience Engagement: Jennifer shares the importance of
    transparency and building in public to nurture audience trust.
    She mentions how she provides premium offerings while
    ensuring people can find value through her free resources too.
  • Experimentation and Strategy: Her growth is rooted from strategic experimentation, where she tests different hooks, topics, and formats across multiple platforms. She uses analytics to gauge what resonates and then repurposes successful content for other platforms like her newsletter and YouTube.
  • Thoughts: Jennifer is great to follow on Twitter, as she shares the
    behind-the-scenes of how she’s growing her content business
    and how much $$$ she’s making.

🔗 Get Jennifer’s Viral Content Strategies Now


👥 Master Community-Building

This is a short but juicy highlight video from a recent members-
only AMA session with Greg Isenberg and Andrew Wilkinson,
talking about things like:

  • Future Business Ventures: Greg’s random approach to starting
    businesses, through personal passion rather than market trends
    or analysis.
  • Misconceptions about Starting a Community: Greg highlights
    the potential of communities beyond socializing, such as an asset
    for attracting opportunities and talent. Eg. Monica joined their
    Mastermind event as a community member and later became a
    full-time team member.
  • Thoughts: Work on building community engagement in your
    niche today, and invest time nurturing and building your
    community as a valuable asset for business growth and
    opportunities.

🔗 Start Building a Membership-Driven Success


️ Master Your Digital Product’s Landing Page

In Jay Melone’s latest guide, you find some key points to consider
when creating a high-converting landing page for your digital
product.

  • Essentials: Learn the 5 foundational elements every successful
    landing page must have.
  • Benefit-Driven Communication: Discover how to communicate
    the benefits of your product to stand out effectively.
  • Thoughts: Jay’s guide is a great asset to store in your second
    brain. It gives you full clarity on how to approach building your
    project’s landing page so that it effectively converts traffic into
    sales.

🔗 Build a Well Targeted Landing Page


🤳 Essential Influencer Marketing Benchmarks 2024

Later (the social media app) analyzed over 45K posts and 2.9K
campaigns to reveal the latest trends you need to know when
planning your next influencer growth marketing campaign.

  • Platform Trends: Noteworthy shifts include declining average
    cost per activation due to tightened budgets and increased
    content creativity demands as audiences become more
    sophisticated.
  • Creator Trends: Nano and Micro-influencers are getting more
    popular as they give more cost-effective engagement, suggesting
    creating a more authentic connection with audiences.
  • Industry Trends: TikTok reigns for CPG campaigns, fashion
    brands shift to Pinterest, and food content thrives.

🔗 Access the Free Influencer Marketing Report


😥 Navigating Mental Health as an Entrepreneur

New research from the Founder Reports audience highlights that
a significant majority of entrepreneurs face mental health
challenges, with anxiety and stress at the forefront.

  • Prevalence of Issues: Over 87% of entrepreneurs experience
    mental health issues, showcasing the need for targeted support.
  • Lack of Awareness: Few entrepreneurs know the mental health
    resources available, signaling a gap in support structures.
  • Thoughts: These stats prove there is much opportunity to create
    products/services supporting entrepreneurs’ mental health. On a
    side note, creating your own reports like this is also a great way to
    help you generate targeted sponsorship opportunities if you have
    an audience.

🔗 Get the Full Mental Health Report

🧰 Apps & Tools

🦠 MicroAssets: MicroAssets is a unique marketplace designed to connect buyers with bootstrapped founders, facilitating the sale of promising projects priced under $100k.

🎨 Branding 5: This tool is great for helping zero in on your brand positioning. Another thing to note is that this is a GPT with a wrapper. This gives you a great example of how you could start thinking about solving narrow issues like this with a simple AI app.

💫 Adalo: Adalo launches 150+ pre-built, responsive Sections to streamline your design process. With its drag-and-drop builder, you can easily design an app that reflects your brand.

🚀 LaunchPod: Turn your ideas into compelling audio content, including podcasts and audiobooks. It simplifies the entire process, from idea generation to voice cloning and content scheduling.️

TrueNorth: This growth marketing platform gives you that all-in-one solution we all want to help centralize and align your marketing efforts with your objectives.

🦄 Unicorn Platform: A user-friendly website builder for startups, mobile apps, and SaaS companies. It gives you customizable templates and tools to quickly create and launch a professional website.

Hunch: Create, customize, and share workflows connecting various AI models like OpenAI and Anthropic. Through its visual interface, you can build tools for tasks like product naming, marketing content, and image generation, I find it pretty simple to use.

📖 Events

️Get an Advanced Airtable App Building Session

This build-along session with Airtable experts is designed to help
you build advanced app-building techniques using their interfaces.

Date & Time: May 21, 2024, at 10 a.m. PT

  • Interfaces: Learn the best practices to take your Airtable
    interfaces beyond the basics.
  • Smart Sharing: Discover methods to effectively share the right
    parts of your app with the right people.
  • AI Integration: Get to grips with incorporating Airtable’s latest AI
    tech to create more dynamic apps.

Who Should Join: If you are already using Airtable and are
interested in unlocking even more potential from the platform by
streamlining workflows and enhancing app functionality.

🔗 Click Here to Secure Your Spot


🫂 Defining Your Audience with Greg Isenberg

Following Greg Isenberg’s AMA session I mentioned earlier, he
announces a webinar tomorrow on audience-building strategies
and how to connect with them effectively.

Date & Time: May 8, 2024, at 5:00 PM – 6:00 PM GMT+2

Who Should Join: Entrepreneurs, marketers, and content
creators looking to enhance their audience engagement and
community-building skills.

🔗 Refine Your Audience Strategy


⚡ Build Your Automation Skills with Zapier AI

Join the Zapier AI Showcase to explore real AI workflows and how
to utilize the latest product updates. Participate in live demos and
the build-along tutorial to enhance your automation skills using AI.

Dates & Times: 

  • Part 1 – May 8th at 11 a.m. PT / 2 p.m. ET
  • Part 2 – May 14th at 11 a.m. PT / 2 p.m. ET

Who Should Join: Anyone looking to improve their automation
workflows with AI.

🔗 Transform Your Automation Capabilities with AI

🤖 Product Updates

🦄 Invest in Beehiiv’s Future

Beehiiv is offering its users a unique investment opportunity to
become part of the company and the future growth of Beehiiv
through a community investment round.

  • Community-Driven Growth: With $1M reserved exclusively for
    community investment, Beehiiv reinforces its commitment to
    user-centric growth. This approach allows small businesses to
    benefit from the platform’s expansion directly.
  • Inclusivity and Accessibility: You can invest now with just $100,
    this makes this opportunity accessible to a broader range of small
    business owners.
  • Thoughts: This strategy enhances user engagement, allowing
    small business owners to contribute directly to and benefit from
    Beehiiv’s success. It’s a strategic move that will continue to help
    grow Beehiiv’s business operations and nurture a deeper
    connection with its community.

🔗 Reserve Your Investment Now


🤪 GPT-4 Is the Dumbest Model You Will Use

You might find GPT-4 impressive now, but it’s just the beginning.
Sam Altman hints that far more advanced and capable AI models
are coming soon.

  • Real-World Assistance: Sam says that the future AI models will
    manage real-world tasks continuously, offering help without the
    need for bursts of prompts.
  • Hardware Independence: Altman suggests that despite the push
    for dedicated AI devices, significant advancements could be
    achieved through cloud-based solutions, potentially eliminating
    the need for new hardware.
  • Thoughts: This shift seems to be that AI is becoming more of a
    behind-the-scenes super colleague in our daily lives quicker than
    we think, rather than just shooting a bunch of specific tasks for
    your solopreneurship.

🔗 See How AI Is Evolving Here


📲 Anthropic Launches 2 Important Claude Updates

Anthropic has just launched a mobile app for iOS, with plans for
an Android version soon. A new team plan has also been
introduced to facilitate shared access to Claude AI models.

  • Mobile Accessibility: The new Claude mobile app allows users to
    interact with Claude as a chatbot and perform image analysis,
    enhancing usability beyond the traditional web access points.
  • Team Collaboration: The newly unveiled Team plan supports a
    minimum of five users, costing $30 per seat per month, and offers
    increased chat capabilities and administrative controls compared
    to individual subscriptions.
  • Thoughts: Anthropic’s entry into the mobile app market follows
    behind established apps from competitors like OpenAI’s ChatGPT
    and Google’s Gemini. I’ve personally switched to mostly using
    Claude Opus. But still, switch back and forth to GPT4.

Note: I have been using Claude Opus through Poe (Claude isn’t
available in Canada yet), and have found it to be better than
ChatGPT 4, for most of my use cases.

🔗 Explore Anthropic’s Latest Offerings Here


️ Sam Altman’s Shares His Vision of AI’s Future

In a recent talk at Stanford University, Sam Altman shares his
thoughts into:

  • AI Evolution: Altman examines ChatGPT’s explosive growth and
    discusses the critical need for ethical frameworks and responsible
    implementation.
  • Technological Foundations: He shares the importance of AI
    infrastructure in supporting future advancements, including
    significant computational requirements.
  • Thoughts: Don’t shy away from bold ideas that seem
    unconventional or ahead of their time. Altman reminds us that
    non-consensus concepts can lead to breakthroughs, especially
    when they align with trends like AI.

🔗 Watch Sam Altman’s Full Interview Here

️ Everything Else

️ Build Your First No-Code App

Create your own no-code app from your Google Sheets data
by following this step-by-step guide to using Glide. (Link)

Build Your Project Management System

In just 30 minutes, you can create a streamlined delegation
system. Follow Kroeze’s detailed Airtable tutorial series for a
step-by-step guide to building and automating your project
management setup. (Link)

️ Microns V2

Microns launches V2, adding Profiles, Metrics, and Analytics
based on user feedback. Startups can list for free if they’re
revenue-generating and bootstrapped. Buyers need a Premium
membership to connect with sellers. (Link)

How did I do this week?

Each week, I spend countless hours curating, distilling, and sharing
the top insights, trends, tools, and opportunities to help you build a
better online business. Your feedback is important and helps me, help you.