Learn more about A Better Lemonade Stand

👋🏼

I’m Richard, founder and author here at A Better Lemonade Stand – newsletter and blog.

Every week, I sit down to write an email filled with the most interesting insights, trends, tools, and opportunities that can empower you to create profitable digital products and businesses.

My goal? To show you how you can leverage AI, no-code, and automation to build a better business.

Heard enough?

From Mischief to Mastery

39-years-old and now nestled in Downtown Toronto with my wife and dog, life has settled into a comfortable rhythm for me.

From my early days of entrepreneurial exploration to the present, my journey has been anything but ordinary.

But, let me explain how we got here.

A History of Being a Menace

Born and raised in Toronto, Canada, my early days were marked by mischief, ingenuity, and creativity.

My first entrepreneurial endeavor was stealing vegetables from my dad’s garden to sell roadside while he was at work.

Middle school saw me creating and selling wood carvings on necklaces to the entire student body (they actually became incredibly popular in my school), a business so booming the school had to shut it down because my commerce was “out of control.”

My youth and teenage years were a constant exploration of business opportunities, from hockey cards to POGS, grass cutting to car audio equipment, and “professional” document shredding (if you consider hiring a 13-year-old with a curious mind a professional) – each hustle a reflection of my entrepreneurial heart and my creative mind engaged.

Funny thing? Never did sell lemonade.

Enter A Better Lemonade Stand

In 2011, I was living on the West Coast of Canada when I first took note of the direction ecommerce was going.

It was still the early days of ecommerce.

The “I just read The 4 Hour Work Week and I’m going to start and automate an ecommerce business” days.

Dare I say, the good ol’ days.

In 2012 I began A Better Lemonade Stand as a personal project, a place to pen my thoughts and learnings on ecommerce.

Little did I know it would define the next decade for me.

The Early Days

A Better Lemonade Stand’s history was originally shaped by my passion for dissecting and distilling the complexities of building an ecommerce business, mostly for myself.

That early passion and excitement to demystify building online businesses resulted in highly detailed blog posts and deep dives that caught the attention of Shopify in 2013, leading me to join their Growth team.

Together with a talented team, we expanded the company’s impact on entrepreneurship and the Shopify blog’s reach from 200k to 2m/monthly readers during my tenure.

The highlight came in 2015 when I stood with Shopify as the company IPO’ed, marking a significant milestone in my career.

That highlight was probably only capped by the book I wrote for Shopify on starting an ecommerce business.

The book was published, and printed copies were distributed to entrepreneurs all over the world.

My book is displayed alongside books from Gary V. & Daymond Johh at a Shopify Popup.

But the most humbling was when it was spotted in the wild.

Like the time, the VP of Marketing for Shopify spotted a copy of my book someone had printed out and was reading on their way to work on the train.

The experiences I had at Shopify were some of the most impactful and fulfilling, but something was calling me back to my roots of entrepreneurship and A Better Lemonade Stand.

New Beginnings

I left Shopify later that year, diving headfirst into growing the website from ground zero to 250k visitors per month.

Early success came from the /r/entrepreneurship sub-Reddit in the form of traffic and support and accelerated with SEO in subsequent years.

Along the way to growing the site to 250k monthly readers, I:

☑️ Built an email list of over 50,000 subscribers
☑️ Amassed over 15 million pageviews
☑️ Generated >$1 million in revenue online
☑️ Wrote blog posts that generated $100k+ in passive affiliate commissions
☑️ Launched a digital product that made $80k in 1 week

These numbers aren’t to brag about because, all things considered, these aren’t spectacular achievements compared to many of my peers.

More than numbers, though. It’s a testament to the power of the digital age, where with a little passion, hard work, and understanding of the pulse of the online market, the sky’s the limit.

Everything Was Amazing

Like most people, the years prior to 2020 were some of the best.

My businesses were at an all-time high, and so was I.

I even did a stint as a digital nomad in 2019 that led me to Italy, allowing me to live out a dream of living and working in Italy and cultivating my love for Italian cooking, cuisine, and culture.

And Then it Wasn’t Amazing

Then came 2020, a year that needs no introduction.

As 2021 approached, I was feeling mentally and physically exhausted, and worse, I was uninspired with my work.

After nearly a decade in ecommerce, I found my passion for the industry and my own business to be near non-existent.

In January 2022, after reflecting on it for months, I made the decision to sunset A Better Lemonade Stand, ceasing all website updates and shutting down the newsletter.

I Took a Break

The passive income streams I built over the previous decade enabled me to take a year-long sabbatical. During that period, I delved into various hobbies, discovering new interests while focusing on overall well-being.

In my sabbatical year, I spent a good chunk of my time renovating my house from top to bottom.

This home renovation made me realize something I perhaps always knew but never fully embraced:

I enjoy building, both offline and online, with my hands or a mouse and keyboard.

I enjoy the problem-solving involved in connecting things.

I enjoy creating novel solutions to problems I have in my everyday life, both online and offline.

It was this realization that led me deeper into the no-code ecosystem.

No-Code = A New Era of Possibilities

As a non-technical entrepreneur, I’ve always used no-code tools in my projects. Tools like Zapier for automation or Airtable for content management have been key to my daily operations and workflow.

Recently, the digital landscape has shifted, and no-code platforms are at the forefront and getting more capable.

No-code tools enable almost anyone to build apps, tools, products, or automations without coding. Most offer visual interfaces for design, development, and automation, making it possible for non-coders to do what they previously couldn’t.

The real magic comes from linking functionalities from different no-code tools. This allows for quick, novel, and bespoke creations.

The best way to keep a job in the future, it seems, is to do the opposite of what our parents did: Don’t rely too heavily on any single job. Make yourself indispensable by acquiring more than a single skill, and combine those skills in interesting ways, finding where your talents and passions can align with the demands of an ever-changing market.
Jeff Goins – The Portfolio Life

AI = The Next Frontier of Capabilities

The widespread release and adoption of generative AI has been nothing short of transformative for many sectors, niches, products, and markets already.

And we’re only getting started with what might be an exponential curve.

What’s clear already, though, is that AI can empower creators, entrepreneurs, and marketers to streamline operations, enhance creativity, and personalize experiences.

“We don’t get a real new tool in the toolbox that fundamentally reshapes what we’re capable of doing that often.
Sam Altman – A Conversation with Sam Altman

Digital Products = Possibilities + Capabilities

With no-code and AI, digital products offer nearly unlimited opportunities. They surpass physical ones in popularity and distribution, enabling entrepreneurs to build thriving businesses without the need for physical infrastructure.

And the best part, a digital product can be almost anything, including:

📱 Micro-apps: Compact, tailored solutions
📑 Templates: Customizable templates for Notion, Softr, Figma etc.
🔧 Digital Tools: Daily task enhancers
📰 Niche Newsletters: Specialized content in your inbox
💻 Internal Tools: Business process streamlining
🌐 Online Membership Sites: Flourishing virtual communities
📖 Ebooks/Guides: Accessible knowledge encapsulation
📂 Resource Directories: One-click tool access

And lots more.

Welcome to the Digital Renaissance

The digital renaissance, powered by AI, no-code, and automation, is here.

I’m fully committed to helping you build better businesses, grow your audience, and monetize your digital assets.

Turn Ideas into Products

Unsure of your skills or passions? I’m here to help you discover your hidden gem. Every idea is a potential digital goldmine waiting to be discovered.

Your knowledge can be transformed into valuable digital assets.

Build a Better Business

Harness no-code, automation tools, and generative AI to create a thriving business:

Streamline Operations: Let automation handle tedious tasks.
Increase Margins: Scale content with no-code and AI, saving time and cost.
Analyze Performance: Use AI-powered analytics for insights.
Create Agile Strategies: Adapt quickly with no-code and AI-driven insights.

New Adventures Await

Generative AI and no-code tools present immense opportunities for digital creators and entrepreneurs like you and me.

A Better Lemonade Stand’s focus has shifted from physical to digital products in 2023, and I’m eager to explore this exciting domain with you.

You In?

My weekly newsletter provides insights, trends, tools, and opportunities to thrive in this digital renaissance.

Ready to explore:

✔️ What a digital product is and can be in 2023

✔️ The most lucrative digital products and online business models

✔️ The strategies you can use to turn your content, your experiences, and your knowledge into valuable digital products

✔️ How to best leverage AI, no-code, and automation to build better products and businesses.

Join me as I explore the future of online business, informed and filtered by a lifetime of creativity and entrepreneurial exploration. 👊🏼

How Can I Help You?

Whether you’re an entrepreneur seeking personalized guidance, a brand looking to reach a passionate audience of entrepreneurs, or a company looking to chat long-term partnerships, I can help.

Personalized Guidance

Need help with your online business strategy? Want to explore generative AI, product & niche selection, or marketing tactics? I’ve made several slots available each week for one-on-one consulting calls.

Here’s how it works:

Paying: Pay with a credit card or PayPal.
Scheduling: I’ll email you to schedule your 30-min call.
Preparation: Tell me what you need help with, and I’ll prepare beforehand.
Our Call: On our call, I’ll answer your questions and provide advice tailored to your needs.

Book a call

Reach Engaged Entrepreneurs

Looking to get in front of 30k entrepreneurs? A Better Lemonade Stand offers limited advertising space in our weekly newsletter. Starting at $250 per newsletter, you can reach an audience passionate about innovation, growth, and success.

Learn more here

Long-Term Sponsorships

If you’re after a more committed relationship, I’m a long-term kinda guy. Whether you’re looking to sponsor a series of content or engage in a deeper collaboration, my long-term sponsorship packages are designed to forge meaningful connections.