About A Better Lemonade Stand
A business is nothing other than the sum of thousands of tiny decisions, and each one of those decisions is critical to the success of your online business. A Better Lemonade Stand is an online ecommerce incubator that helps make each of those thousand decisions easier. A resource and community, A Better Lemonade Stand exists to inspire, educate, and support entrepreneurs like you, in the early stages of your entrepreneurial journey. By providing comprehensive and reliable advice, resources, and tools, along with a supportive community, we’ll help you build, launch, and grow your ecommerce business.
So welcome to A Better Lemonade Stand, we’re excited to be part of your journey. To begin, subscribe to our emails, dive into the content and resources, get engaged within the community and most importantly: start something.
About The Founder
Starting his career with a background in marketing and later learning the process of starting an ecommerce business the hard way, Richard began A Better Lemonade Stand to serve as a journal to share the information he was learning as he was building his businesses.
Shortly after, he joined Shopify’s Growth Team – helping grow the world’s number one ecommerce platform from 60,000 to over 200,000 merchants during his tenure. He did this primary through the process of reverse engineering and writing about the complicated aspects of building, launching, and growing an ecommerce business – inspiring, educating, and guiding hundreds of thousands of entrepreneurs around the world.
Shortly after Shopify’s IPO on the NYSE and TSX in early 2015, Richard left the company to focus on A Better Lemonade Stand full time.
Now serving 100,000 entrepreneurs monthly, A Better Lemonade Stand has grown to one of the most comprehensive online resources and most active communities of ecommerce entrepreneurs in the world.