Growing your business? Chances are you want every website visitor to engage with your content. Whether they’re a return customer, a loyal subscriber to your blog, or a new prospect—grabbing your audience’s attention is vital. This is where pop up apps come into their own.
Luckily for you, if you’re looking for the best pop up apps on the market, search no further! Below, you’ll find five of our favorite pop up apps for directing traffic to your site and keeping eyes on your content!
Does that sound good to you? Let’s dive in.
What is a Pop Up App?
First things first, we need to answer this question before getting any further into this review.
In short, pop up apps manage call-to-actions (CTAs) on your website.
Here are just a few examples of what pop up apps can do:
- They can make a visitor aware of a current sale or promotion you have going on
- They can encourage on-site communication by getting customers to contact you
- They can help you request feedback from your visitors to better understand your target market
- They can help you grow your email list
Pop up apps also usually offer a variety of professional designs with tasteful animations to grab the attention of website visitors without being too intrusive.
To put it simply, well-designed popups are just one of many essential strategies you can use to grow your ecommerce business!
Why Use a Popup App?
On average, only 1% to 5% of ecommerce traffic (across the majority of industries) results in an actual sale.
Needless to say, just generating traffic isn’t enough to boost your bottom line. The majority of visitors may only browse your site for a few seconds, click off your store before committing to a sale or, the most bitter of all, abandon their shopping carts (so close, yet so far!)
Sadly, the stats speak for themselves.
On average, less than 1% of website visitors click on ads on their own accord, and way fewer ever make a purchase. With such alarmingly low numbers in mind, designing a strategy that gets browsing customers adding products to their cart and completing a purchase is essential to turning a profit.
Using strong calls-to-action is one way to achieve this.
With a well-placed popup, you can promote relevant offers to potential customers. In fact, it’s well known that average conversion and engagement rates soar when you take full advantage of a decent pop up app.
That being said, these are the pop up apps we can’t get enough of!
The 5 Best Pop Up Apps on the Market
Best Pop Up App #1: Sumo
Sumo is another marketing popup tool for growing email lists and building real one-on-one relationships with visitors and customers for blogs and online brands.
It’s focused on list building and reader engagement, which makes Sumo an excellent choice for budding bloggers and content writers.
It also boasts integrated plugins for WordPress, Shopify, BigCommerce, and Magento and works with all the primary email services including MailChimp, Constant Contact, and Hubspot so there’s a good chance you’ll be able to utilize Sumo alongside the software you’re already using to run your online store.
Sumo’s Standout Features
- Try before you buy: Customers enjoy a free 14-day trial before parting with their hard-earned cash
- Sumo says you can get up and running in less than three minutes!
- Sumo’s “Smart List Building Popups” engage visitors where it best suits your site—be it within an article or while hovering over the address bar
- Sumo’s “Welcome Mat” tool helps to engage visitors from the first moment they visit the site
- They offer smart bars and well-placed call-to-action options
And that’s just a selection of what Sumo offers. Check out our Sumo Review for a more comprehensive overview.
Sumo’s Pricing Packages
Sumo keeps their pricing packages straightforward and frank. They offer both a free package and an affordable Pro Plan which costs $49 a month. Alternatively, you can pay annually at $468 a year.
The free package includes most of Sumo’s tools but, best of all, you’re entitled to an unlimited number of subscribers and you can send as many as 10,000 emails per month. That’s not bad for a free package!
And if you’d like to upgrade, Sumo’s paid-for plan comes with extra professional features, including advanced analytics, unlimited emails, brand-free popups, and advanced visitor targeting. As we’ve said, you can try all of that for free for 14 days, so there’s next to no risk involved.
Our Conclusion on Sumo
Sumo is a tool best suited for bloggers and content writers who want to enjoy more significant engagement with their visitors. This plugin encourages your visitors to get in touch with you, all for an affordable price. If you want to excel at the basics of list building and score those all-important email subscribers, Sumo has all the tools you need.
Best Pop Up App #2: Privy
Privy is one of the leading pop up apps on the market. They offer a significant number of customizable features with pricing that graduates as you scale your business and your needs increase.
One of its best hallmarks is the sheer number of integrations it has, including various online-store builders, email campaign tools, and auto-responders. This is helpful if you’re running a store across multiple platforms and want to standardize your approach to marketing across all of them.
More specifically, here are some of the integrations Privy has to offer:
Privy’s features are plentiful. There are endless ways to target your audience and promote your products. Let’s take a look at this app’s highlights in a little more detail.
Privy’s Standout Features
- Targeted Campaigns: Privy can target specific marketing campaigns where you need them most. You can choose to target customers with exit-intent popups, visitors about to abandon their selected products before purchase, or new visitors to your site.
- Coupon Generator: Running promotions is easy with an inbuilt coupon generator. This allows you to generate discounts for customers which could be the tipping point they need to convince them to buy. As you’ll soon see with the majority of pop up apps we’ve listed, the coupon generators are customizable and come in many different designs. You can even present customers with an interactive “wheel of fortune” to make them play for a bargain!
- Email Campaigns: Thanks to Privy’s many integrations, sending targeted email campaigns via MailChimp is a breeze.
Privy’s Pricing Packages
Privy has several upgradable packages that scale with the size of your business.
You’ll be pleased to hear, the free plan offers all of Privy’s best features, including an unlimited number of email sign-ups. If you’re just starting out and not making the sales you’d like to see, signing up for the free plan is a safe way to see if Privy works for you.
From there, plans increase in price along with the monthly views you’re entitled to. Packages start from just $20 per month for 10,000 visitors. Programs then skyrocket up to $500 per month for one million visitors!
Our Conclusion on Privy
Privy is the tool for you if you’re looking to grow a large ecommerce business and want to make the most out of targeted campaigns, smart advertising, and promotions. It offers an extensive toolset and scales with your business. As such, Privy is the go-to choice if you’re aiming for high numbers and you’re already seeing a steady growth in website visitors.
Best Pop Up App #3: GetSiteControl
GetSiteControl offers seven types of widgets to add to your site, all of which can help increase traffic and user engagement. These features are all essentials and can be adapted to suit the needs of your business. In short, GetSiteControl is a straightforward app favoring tried-and-tested tools over bells and whistles.
GetSiteControl’s Standout Features
- Real-time communication
- Call-to-action popups to showcase news and promotions to your customers
- User survey tools
- List-growing and email address collection features
- Works on well-known website platforms and is easy to install
- The popups are easy to customize and adapt
GetSiteControl’s Pricing Packages?
GetSiteControl is similar to Privy in terms of cost; they don’t believe in making you pay for more features. GetSiteControl insists that companies should get access to professional marketing tools no matter their size.
Their pricing packages, therefore, scale with the size of your site and can easily be adjusted to outfit your growth. Their cheapest plan starts at $19 per month for up to 10,000 monthly visitors. Alternatively, you can pay a little extra ($29 per month) for 100,000 monthly visitors. Their most expensive package ($49 per month) removes all of these limitations completely which, so far, makes GetSiteControl the cheapest option on our list for medium-to-large sized businesses.
And if you’re not sure, they offer a free trial to try it out.
Our Conclusion on GetSiteControl
If you want to get on top of your website’s marketing, GetSiteControl won’t let you down. They provide an impressive toolset at a very affordable price. Rest assured, they cover all the basics so you’ll be improving your marketing in next-to-no time. It’s easy to use and customize and provides a no-hassle solution to growing your online business.
Best Pop Up App #4: Aiva
Aiva specializes in great visual solutions for targeted marketing. Its toolset is based around a professional graphic design that reflects your vision so, needless to say, it boasts some of the best customizations that pop up apps have to offer.
Aiva’s Standout Features
- Aiva offers more than 200 templates that can easily be adjusted to match your website’s branding. Their design tools are intuitive and fun to use, with endless options to finalize your design
- You can easily set up triggers and times to target visitors according to your marketing strategies and you can also conduct split tests
- Aiva lets you offer special discounts and unique promotions to repeat visitors. They even keep track of your coupons for you, which makes it much easier for you to reward return customers for their loyalty
- Avia can be integrated with all of the primary online ecommerce platforms and email marketing platforms like Shopify, Marketo, MailChimp, and Salesforce
Aiva’s Pricing Packages
Free Aiva users don’t have to worry about their site growth affecting costs—you can still access Aiva’s features, launch unlimited campaigns, and have an infinite number of visitors browse your site. However, this only applies to one of your websites.
But, to remove Aiva’s branding and receive better quality customer support, look at their Pro Plan. This starts at $19 per month for up to 10,000 visitors.
Our Conclusion on Aiva
Aiva is the popup tool to use if you’re looking for a free plan that allows for unlimited growth and great customization. So long as you can live with the Aiva branding, you’re good to go!
Beyond this, it’s a little pricier than some of our other suggestions but they offer an intuitive interface with great design options if you want to get creative with your website design.
Best Pop Up App #5: Wheel of Popups
If you like to keep your marketing innovative yet straightforward, this might be the app for you. Wheel of Popups lets you focus on gamifying your promotions. The clue is in the name! You can add an interactive “wheel of fortune” to your popups which lets visitors play for a discount (or some other goodies) just seconds before they may have otherwise left your site.
This is a fun and engaging way to promote your brand. Rest assured, their game-centered design is proven to work. It’s no wonder because when you think about it, everyone is a winner! You get to grow your email list and your website visitors get the chance to win a decent bargain—what’s not to love about that?
Wheel of Popups Standout Features
- Engaging “wheel of fortune” type of popups
- Installs on any website
- You decide the likelihood of your visitors winning a big or small discount (it’s not predetermined for you)
- Fully customize your popup so it seamlessly integrates with your website’s branding
Wheel of Popups Pricing Packages
Wheel of Popups offers a 10-day free trial, after which you have the option to upgrade to one of their paid plans which start at $19 per month. If you want to upgrade, you can pay monthly and cancel at any time or yearly which will save you 20% of the subscription cost. You can learn more about their free trial and FAQs on this page.
Our Conclusions on Wheel of Popups
Wheel of Popups offers a sophisticated popup solution for websites, and although they just specialize in the “wheel of fortune” type of popups, they do it really well. If you’re looking for other types of popups they likely won’t be the best fit for you, but these types of popups prove to be highly engaging and help improve conversion rates, so they’re a good fit for most businesses.
Ready to Start Using Popups?
As you read through the above list of our favorite pop up apps, you might have noticed that these tools mostly revolve around the same functionalities but with a few variations. That’s because specific popup strategies have been tried and tested and found to be very successful at growing profits and visitor engagement!
So although you can expect similar integrations and functionalities from each of these apps, it’s worth considering your budget and you should also factor in your expected business growth over the next few years. This will help guide you to the most suitable app for your needs and budget.
Perhaps you’ll find the more basic and easy-to-use apps the best approach or maybe customizability and design options are the focus of your brand! Whatever you choose, kickstarting your marketing strategy with the help of a pop up app is a surefire way to help boost conversions. Not to mention, they’re incredibly cheap—or even free—to set up and try out. So what do you have to lose?
We hope you liked our roundup of some of the best and most feature-rich pop up apps on the market today. Check out each one to learn about their features and plans in more detail!