A Better Lemonade Stand
Insights, trends, tools, & opportunities to build a better online business.
Once you drive traffic to your online store, you need to start turning it into profit. Just because visitors start landing on your website doesn’t mean they’re going to buy anything, so you need to put conversion optimization tactics to the test to see what works and what doesn’t for your store.
In this section, you’ll find articles with tips and information you can use to increase the number of sales you make on your site. There are so many ways to implement conversion optimization strategies whether it’s through your product descriptions, online store set up, customer service, email marketing campaigns and more, so if you’re looking for fresh ideas to earn more sales, we’ve got you covered.
Your product photography is by far one of the most important things for your ecommerce store. After all, visitors to your store can’t see, touch or smell your products in person, so it’s helps …
Continue Reading about Product Photography: The Ultimate DIY Guide in 2022 →
How much are your customers spending every time they make an order on your site? There's an easy way to find out. The Average Order Value (AOV) of your store indicates the average order amount of all …
Continue Reading about How to Increase Average Order Value: 20 Ways to Make More Sales →
Ecommerce businesses saw some pretty big wins in 2021. First and foremost, the median conversion rate grew from 4% to 5.2%, a substantial 30% gain achieved over a single year. Secondly, ecommerce …
Click and Collect was trending in ecommerce during the pandemic. But it was nothing new. The concept had been around for quite some time. It first came under the microscope in 2018 when it was …
Continue Reading about The Beginner’s Guide to Offering Click and Collect for Your Ecommerce Store →
Home is no longer just the place we relax or sleep. It’s become an ad-hoc replacement for our gyms, cafes, offices, theatres, and schools. The concept of homes as we know them has shifted during the …
Continue Reading about How to Sell Home Decor Online: The Ultimate Guide →
Is there such a thing as website copy that sells? (Spoiler alert: Science suggests that the answer is yes.) Language has an undoubted impact on how people perceive the world around them. According …
Continue Reading about Ecommerce Copywriting Guide: How to Write Copy that Sells →
