A great email marketing service is imperative to the success of your ecommerce store but with so many email marketing services to choose from, how do you know which one is right for you? We’ve curated the top three email marketing tools in the industry to help you understand which one will be the best fit for your online business.
So, without further ado, we’re going to explore the features, pricing, pros, cons, and anything else we think you should know about the Klaviyo, Conversio, and Jilt email marketing services. They’re all industry leaders within the email marketing field which makes it difficult for entrepreneurs or merchants to choose between them. Hopefully, by the end of this article, we’ll have helped you make an informed decision.
Let’s dive in!
Table of Contents
Email Marketing Services: Klaviyo
Who is Klaviyo?
In short, Klaviyo is a robust email marketing automation platform. Its primary focus is providing powerful email marketing solutions specifically for ecommerce sellers, which is what sets them apart from some other email marketing tools in the industry.
Here are some of the best features Klaviyo has to offer:
Popup, Flyout & Embedded Email Opt-In Forms
Essentially, all ecommerce merchants should be collecting the email addresses and first names of their customers and website visitors. This is essential for remaining in contact with your audience, building a following, and creating a starting point for your sales funnel. If this is important to you, you’ll be pleased to hear that Klaviyo offers several types of forms for you to create and use. It doesn’t matter whether you want a popup opt-in box, an embedded form or something else, you can create and publish it on your site using Klaviyo.
Audience & Behavioral Email List Segmentation
Klaviyo’s email list segmentation abilities are one of the best features this email marketing service has on offer. They provide a few email list segments as a default — which you can assign your own subscribers to — but there are plenty of other segmentation options you can narrow-down your email lists by; the sky’s the limit. Their segmentation function works wonders for helping merchants like you manage the content you send to your audience by ensuring that you only send the most relevant emails to your subscribers based on the data Klaviyo tracks.
You can decide on the kinds of email segments you create based on a variety of factors, like:
- The actions your subscribers have taken on your website
- Your subscribers’ purchase histories
- Your subscribers’ locations
When done well, segmenting your email list can massively increase the likelihood of successfully engaging your audience.
Pre-Built Email Templates
There are plenty of email templates for you to choose from which cover a whole host of ecommerce functionalities such as newsletters, product promotions, welcome emails, order confirmation emails, shipping emails, and more. You won’t ever have to build a design from scratch or hire a web developer to create professional looking email templates for you — unless you want to — which can save you lots of time and hassle. Most of Klaviyo’s templates have a theme so there’s a good chance that at least one of them will complement your niche.
Easy Email Template Editor
Klaviyo also offers a drag-and-drop email template designer to create your own email templates and it’s super easy to understand. With it, you can format each and every design element, style, and color palette of your emails so it reflects the exact aesthetic of your brand. To be more specific, you’ll have access to the following drag-and-drop elements so you can design your own perfect email template from scratch:
- Split columns
- Links to your social media profiles
Just to name a few! Plus, when you integrate Klaviyo with your chosen ecommerce platform (they integrate with Shopify, BigCommerce, WooCommerce, Amazon Marketplace, Magento, and more) you’ll be able to pull some of the products from your store and insert them into your emails. This will save you (or your team) a ton of time, as you won’t have to manually type out all the info pertaining to the merchandise you’re promoting.
Email Marketing Autoresponders
Klaviyo has an impressive collection of autoresponders, which they refer to as “flows.” You can set up a flow based on the real-time behavior of your customers. A classic example is when one of your customers opts-in to receive your emails: Using one of Klaviyo’s flows, you could have an automatic welcome message sent to your new email subscriber. Then, after that, you could send a series of automated emails providing them with informative content to help build a rapport with them.
The abandoned cart flow is particularly popular with Klaviyo users. It’s a super simple way of encouraging prospects to come back to your online store and complete the purchase they nearly made. When you set up this flow, Klaviyo automatically pings the potential customer with a message reminding them about the products they left in their online cart. This is sent with the intention to encourage abandoned cart shoppers to follow through with their purchase in the hope that it will recover lost revenue for your store.
Advanced Analytics & Reporting
Not only does Klaviyo offer a split testing feature (also known as A/B testing), but they also offer their users return-on-investment (ROI) based reporting. This is amazing for getting a better understanding of how profitable your email marketing campaigns are. In addition to this, you can also link your Klaviyo account to Google Analytics to track important metrics.
Knowledge is power, so with the help of the metrics that the Klaviyo email marketing service keeps track of, you’ll be able to make the necessary tweaks to boost conversions.
The Advantages of Klaviyo
Klaviyo is one of the most advanced email marketing services on the market so it’s hardly surprising there are many advantages to using this solution.
Like we’ve already said, Klaviyo enables you to segment your email list into different groups using a variety of criteria, however, you can take your segmentation one step further with Klaviyo’s Facebook integration. This enables you to connect with the custom audiences you’ve already created as part of your Facebook marketing campaigns. If you have any experience with Facebook marketing, you’ll understand how this feature works wonders for targeting your ideal customers and extending your overall reach.
On a separate note, Shopify users will be pleased to know that Klaviyo’s integration with Shopify is incredibly powerful. Klaviyo directly connects with your Shopify store so it can access the relevant customer data it needs to make your email marketing campaigns more powerful. This is one of the reasons why Klaviyo can automatically ping an abandoned cart recovery email to a previous visitor, which is a function that’s imperative for securing sales that would have otherwise been lost.
These personalized emails don’t just stop at abandoned cart recoveries, however, Klaviyo can also send customized product recommendations to your existing customers and launch email campaigns to continue engaging with customers even after they’ve purchased something.
As you’ll have already guessed, Klaviyo’s automation features are nothing short of outstanding. You can use a variety of different conditions and actions to set and forget various email campaigns. Not to mention, you can also build flows and set rules to account for any subscriber scenario so you truly have full control over your email marketing.
Last but not least, we’re pretty impressed with the number of ecommerce platforms that Klaviyo integrates with. Check out the list below — there’s a good chance you’ll find the software you’re using:
- Amazon Marketplace
If you can’t find the ecommerce solution you’re using to run your site listed above, have no fear. Klaviyo’s API makes it easy for you to create your own integrations.
The Disadvantages of Klaviyo
The most notable drawback is Klaviyo’s pricing: It’s expensive in comparison to its competitors. That’s in addition to some users reporting difficulties getting to grips with Klaviyo’s interface. Since there are so many options for users to choose from, and many of those options are created with the advanced email marketer in mind, it can be a learning curve for new merchants to get a handle on. Consequently, it can be tough to set up your first email marketing campaign.
However, it’s worth noting the majority of Klaviyo’s pricing plans offer users both email and live chat support during their business hours so if you are ever having trouble with their platform you can get in touch with their team. If you boast thousands of email subscribers, we suggest contacting Klaviyo directly as you may qualify for a dedicated customer support representative which undoubtedly ensures high-quality support within a timely manner.
Another way to access customer support is via Klaviyo’s help center. Here you can search for specific keywords and topics and a vast selection of articles, guides, and videos will appear. Klaviyo also posts all the resources they use at their user conferences, so rest assured that there’s plenty of opportunities to learn how to make the most of this platform.
Finally, we also suggest that you check out Klaviyo’s blog, as it’s another wealth of knowledge. Over there, you’ll find plenty of tips and tutorials that will help you refine and launch high-converting email marketing campaigns.
Klaviyo offers a free account which is best for entrepreneurs new to email marketing. If you’re looking to get your first few subscribers, you can’t go wrong. The free account entitles you to as many as 250 contacts and 500 emails which generously includes Klaviyo’s newsletter function. You’ll also get access to Klaviyo’s split testing resources, list segmentation tools, as well as their mobile-friendly drag-and-drop email designer.
Once you gain more than 250 email subscribers, you’ll need to consider upgrading to one of Klaviyo’s pricing plans. As is standard with most email marketing services, the amount you’ll pay is based on the size of your email list. Below we’ve listed Klaviyo’s pricing tiers in greater depth. Note that unlimited emails, live chat, and email customer support are all included in the paid packages listed below.
- $25/month: 500 subscribers
- $50/month: 1,000 subscribers
- $75/month: 1,500 subscribers
- $100/month: 2,000 subscribers
- $125/month: 2,500 subscribers
- $150/month: 3,000 subscribers
- $175/month: 4,000 subscribers
- $200/month: 5,000 subscribers
- $225/month: 6,000 subscribers
Email Marketing Services: Conversio
Who is Conversio?
Conversio enables Shopify, BigCommerce, and WooCommerce users with the software they need to integrate their accounts so they can manage their online customers as well as their email marketing campaigns from the convenience of one dashboard.
Conversio offers its users plenty of features:
Conversio offers its customers the option of creating customized receipts. When done well, these can encourage further sales in addition to reflecting the look and feel of your brand. All you have to do is drag-and-drop Conversio’s upsell and cross-sell modules, customize the colors and fonts, and insert any text, images, logos, or whatever else you want to add to your receipts.
Many ecommerce merchants decide to include thank-you messages, discounts, coupons, and other incentives on their receipts. This works wonders for encouraging existing customers to come back and make another purchase.
Did you know, newsletter emails are 40 times more effective at securing customers than social media marketing campaigns? That’s powerful stuff! In light of that, you’ll be pleased to hear that Conversio makes it effortless for users to create and send personalized newsletters to their email subscribers. Customization is the key to boosting conversion rates and through their professional-looking newsletter templates, merchants can quickly showcase their products and provide consumers with informative and exciting content.
You can also insert customer reviews into these newsletters with just a click of a button. We don’t need to tell you that glowing customer testimonials make for fabulous social proof; it’s a surefire way of boosting the credibility of your brand. After all, many shoppers claim to read product reviews before committing to making a purchase so if you opt for Conversio, be sure to make the most of this unique feature!
Effective Abandoned Cart Recovery Emails
The stats speak for themselves: Roughly 75% of online orders are abandoned rather than purchased. This is why Conversio offers its users a choice of pre-made abandoned cart campaigns that are proven to convert.
It’s a good idea to utilize these templates if you want to re-engage with consumers. Plus, you’ll enjoy the bonus of mopping up any sales that would have otherwise gone by the wayside — win-win!
Automated Customer Feedback Emails
It makes sense to keep existing customers happy and one of the best ways to do this is finding out precisely what they’re thinking. After all, you want to get to grips with what you’re doing well and, more importantly, what your business is not doing well.
With Conversio, you can send automated customer feedback emails to source this kind of data. With all this information at your fingertips, you can endeavor to improve the overall customer experience you provide to your audience.
The Advantages of Conversio
Did you know, it’s generally understood in the ecommerce industry that the likelihood of selling to an existing customer is 60% to 70% more in comparison to marketing to a fresh prospect? This is why using Conversio’s email segmentation tools are so powerful.
Just like Klaviyo, you can create a list of existing customers and send customized emails tailored to their specific needs and interests. With just a few clicks, you can easily section off your email list into specific groups of subscribers and again, similar to Klaviyo, you can either choose to use Conversio’s premade lists or create your own segments.
When Conversio’s powerful segmentation tools are used to the fullest, you’ll be able to successfully cross-sell your products, build a rapport with your subscribers, and send customized communications that actually resonate with your customers.
After all, it stands to reason that different prospects engage with brands in different ways, so a one-size-fits-all approach to email marketing never works. By dividing your email list into different segments, you can account for these differences by considering a variety of factors as you draft your email communications.
Conversio provides users with email designs and flows that are proven to convert, however, they’re also pretty easy to modify so you can ensure that your email campaigns reflect the look, feel, and tone of your brand. Once you’ve finished editing your designs you can save these templates to reuse for future email campaigns.
Abandoned Cart Emails
Just like Klaviyo, Conversio users can also make the most of Conversio’s abandoned cart emails. Within seconds you can insert glowing reviews from your previous customers to these communications. This works wonders for encouraging the abandoned cart shoppers to head back to your site and complete their purchase.
Top Notch Customer Service
Conversio’s support team is known for providing excellent customer service. If you have a question, they’re sure to give you a prompt and helpful response.
The Disadvantages of Conversio
Conversio user reviews tend to be overwhelmingly positive, so there’s not much to point out in terms of their disadvantages.
One of the main concerns is their integrations. At present, they only integrate with Shopify, BigCommerce and WooCommerce platforms which are three of the top main-players in the industry but if you’re already selling on a different platform then you won’t be able to directly integrate with Conversio without another workaround.
They also offer a limited number of integrations with other email marketing solutions. At present, Conversio connects with:
Which means that there are a few other autoresponder systems that Conversio doesn’t provide ready-made integrations for such as Drip, Convert Kit, and Constant Contact. So, if you’re using a software that isn’t on the above list, you may find it challenging to get it to work alongside Conversio but have a look at Conversio’s full list of integrations because they do also connect with loyalty programs, sweepstakes platforms like ViralSweep (ViralSweep Review) and remarketing software.
Conversio’s pricing plans are based on the size of your email list. Here’s more information on their pricing:
- $20/month: 0-500 contacts
- $40/month: 501-1000 contacts
- $70/month: 1001-2500 contacts
- $90/month: 2501-5000 contacts
- $140/month: 5000-10,000 contacts
- $180/month: 10,001-15,000 contacts
- $220/month: 15,001-20,000 contacts
- $260/month: 20,001-30,000 contacts
- $290/month: 30,001-35,000 contacts
- $350/month: 35,001-50,000 contacts
- $450/month: 50,001-75,000 contacts
- $550/month: 75,001-100,000 contacts
- $650/month: 100,001-150,000 contacts
- $780/month: 150,001-200,000 contacts
- $850/month: 200,000-250,000 contacts
Once you’ve created your Conversio account, you can also take advantage of a 30-day free trial. This provides you with full access to all of Conversio’s tools so you can really get a feel for whether Conversio suits the needs of your business.
Email Marketing Services: Jilt
Who is Jilt?
To put it simply, Jilt (Jilt Review) is designed to optimize ecommerce emails for success. Their primary goal is to help ecommerce merchants encourage prospects who have abandoned their shopping carts to return to their website to fulfill the purchase they nearly made. Not only can Jilt help you create and send automated abandoned cart emails for your store but they also enable you to view the recovered revenue total so you know exactly what the ROI on your abandoned cart recovery emails is, which the built-in abandoned cart email flows in ecommerce platforms like Shopify can’t do.
In addition to specializing in abandoned cart emails, Jilt also offers lifecycle emails of all types which are already created so you can just plug in your own information and branding and you’re ready to go. This is a great option for merchants who want optimized ecommerce email campaigns that follow industry best practices without having to spend a lot of time creating these emails themselves.
Jilt also offers transactional emails which are emails like newsletter subscription confirmations, order confirmations, password reset information, and more. These emails boast some of the highest open rates for most stores and Jilt can help you optimize them with the powerful segmentation metrics they collect from your audience which can help make your emails more effective and valuable.
Jilt includes the following features:
If you’re already using Shopify or WordPress and running your ecommerce store via either WooCommerce or Easy Digital Downloads, you’ll be pleased to know that Jilt seamlessly integrates with all of these solutions.
Jilt has tons of built-in email marketing campaigns tailored specifically for the use of ecommerce sellers. They’re literally ready to go — both in terms of content and design — so, in theory, you could launch your first campaign within minutes.
Since order confirmation emails usually boast the best open rates, Jilt believes ecommerce sellers shouldn’t be wasting their time sending unoptimized default emails. These can often come across as spammy and won’t build the same kind of rapport with your clients that personalized transactional emails can. So, by utilizing Jilt’s powerful segmentation features and email editing tools, you can craft transactional emails that really pack a punch.
Send one-time newsletters, announcements, and communications with Jilt’s broadcast feature. This gives you the autonomy to stray from your automated, bulk email campaigns so you can create new and fresh content for your audience as regularly as you want.
Let’s circle back to Jilt’s segmentation tools for a second: When used to their full advantage, you’ll control precisely which of your list receives emails based on whatever factor you deem relevant. Ultimately, this ensures that the content you send to your audience is as useful as possible to them which should help improve conversions in the long run.
For example, you can send different versions of your order confirmation emails depending on the nature of the purchase. So, if you’ve just sold a high-ticket item, you can provide the customer with more details about their order — guarantees, refunds, payment plan info, etc. — which probably wouldn’t be appropriate for a smaller order. How handy is that!
Data & Analytics
To run an online store successfully, you need to track your website’s analytics; this is the only way to get a feel for the success of your store. With this kind of data, you can better refine your marketing efforts to help increase your sales and boost your brand.
Jilt’s metrics are best described as easy-to-understand, which isn’t something that can be said of every email marketing solution. Jilt lays out the following performance indicators in black and white:
- The number of orders you’re making
- Your email open rates
- Your cart recovery rates
- Your revenue
- The success of your traffic generation
You can analyze metrics for your entire store or look at the data surrounding just one of your marketing campaigns. Most entrepreneurs find it helpful to set up custom reports spanning over specific dates so you can measure your success over time.
The Advantages of Jilt
As we’ve already mentioned, Jilt specializes in cart abandonment emails — you can opt to send either a one-off follow-up message or an entire series. Merchants also have the option of sending customers unique discount codes to entice them to place their order which can really help drive up revenue.
You’ll also benefit from Jilt’s post-purchase emails. Depending on what your business goals are, you can request customers to leave a review, provide feedback, or even encourage them to purchase something else based on their transaction history.
Jilt’s users often report how quick and easy it is to customize professional-looking emails. You can create emails exuding the look and feel of your brand within minutes. When you want to launch a new email marketing campaign, Jilt provides you with plenty of relevant content to get you up and running.
Finally, Jilt’s users tend like to use their platform to send welcome email campaigns when a new subscriber joins their list. They use this feature in addition to abandoned cart email campaigns and order and delivery updates so they have a whole host of automated campaigns running at appropriate times that help them build a connection with their audience so they can reap the rewards of that connection in the long run.
The Disadvantages Jilt
Jilt’s main downside is that is supports only a few integrations. Jilt currently is just compatible with Shopify and Shopify Plus, WooCommerce, and Easy Digital Downloads so if you sell on any other platform you’ll need to create a workaround in order to use Jilt.
Jilt’s pricing structure is based on the number of customers on your email list.
- Free: Up to 300 contacts
- $29/month: Up to 1000 contacts
- $54/month: Up to 2500 contacts
- $79/month: Up to 5000 contacts
- $104/month: Up to 7500 contacts
- $129/month: Up to 10,000 contacts
- $179/month: Up to 15,000 contacts
- $229/month: Up to 20,000 contacts
- $279/month: Up to 25,000 contacts
- $329/month: Up to 30,000 contacts
For more information on their pricing plans for larger lists, check out Jilt’s pricing plan calculator.
Really and truly, all three of these email marketing services are great for ecommerce merchants and we’re sure that you’ll gain value from any one of them. Here’s a quick summary of all three of these services to help you compare:
- Klaviyo a leading email marketing solution for ecommerce store owners
- Its integration with Shopify is extensive. Klaviyo gets data from your store so you can send automated emails that are far more effective — including product recommendations based on your customer’s purchase history
- You can tailor email marketing campaigns to suit the specific needs of different sections of your audience by using Klaviyo’s advanced segmentation tools. It goes further than purchasing habits; you can create lists of people based on whether they viewed a particular product, asked a question, demographics, etc.
- You can also send numerous abandoned cart follow-up emails to re-engage potential customers
- You can launch laser targeted campaigns by integrating with Facebook Custom Audiences
- Conversio handles all customer email communications on your behalf after they’ve made a purchase
- Conversio focuses on providing content-rich email receipts and abandoned cart emails that encourage customers to leave a review or purchase an upsell, all while building a rapport with your list
- Conversio is incredibly easy to use. Their array of templates is nothing short of impressive
- You can design automated email campaigns based on customer triggers you deem relevant
- Jilt makes it incredibly easy to create and launch abandoned cart emails. You can have an entire campaign up and running within a few minutes
- Their email editor is exceptionally intuitive, so you’ll get to grips with it in no time at all
- You can offer abandoned cart customers a unique discount code within email communications to encourage them to return to your store and complete their order
- You can monitor a variety of metrics, like email open and cart recovery rates. This info is essential for helping you perfect and improve your abandon cart email campaigns
- You also have the option to set up transactional emails and broadcast email newsletters within their platform as well
You should now have a better understanding of the pros, cons, and prices of these three email marketing services and understand how they will best fit into your ecommerce store’s strategy.