Publishing high-quality content ideas on your blog is an excellent way to boost your ecommerce site’s SEO, establish authority in your niche, and bring traffic to your online store.
What’s not to love?
Blogging pays off in the long term—but for it to work, you need to continuously write excellent articles that stay relevant for months, if not years, to come. But, planning ahead can be difficult.
It’s easy to run out of ideas for your content marketing strategy when you have to come up with so many and you need to be strategic too as some articles may also lose their appeal over time while others can simply just become outdated.
Luckily, we have some evergreen content ideas to share with you. You can come back and dip into these whenever you’re unsure of what to write next. So, let’s dive in!
What are Evergreen Content Ideas?
For those who don’t know what “evergreen” blog content is, it’s post ideas that will stand the test of time. Blog posts with evergreen content will be just as relevant when they’re three years old as they were when they were just published. To keep blog posts evergreen, it’s wise not to use dates in the title or content of the blog post (like, “The Best Content Ideas for 2020!”) and it’s important to reference and link out to brands and websites that will likely stick around.
There’s also usually a similar amount of demand for evergreen content—it remains relevant for weeks, months, or even years after it was first posted. Since people will usually be searching for this kind of content, these posts have a better chance of getting consistent levels of traffic and conversions as time passes.
As such, each piece of evergreen content should be seen as a long-term investment, so prioritizing quality over quantity is crucial.
Now we’ve covered the basics, let’s turn our attention to the more specific ideas we have for evergreen ecommerce content.
80 Evergreen Ecommerce Content Ideas
Industry Expertise Content Ideas
Content that showcases your industry expertise is an excellent way to build a rapport with an audience. This works wonders for generating trust and establishing yourself as an authority in your niche. Here are a few evergreen content ideas you can write about that your following will never get tired of reading:
- Definitions: Most industries have a whole glossary of terms and jargon that someone unfamiliar with the niche won’t understand so help the uninitiated get a leg up by defining these commonly-used, industry-specific terms. For instance, if you’re in the digital marketing niche, you could explain phrases like conversion rate, Facebook Pixel, call-to-action, etc.
- Single-Greatest Tip: If you’re an expert, you’ll know a trick or two that can help beginners get ahead. Share the greatest tip(s) you’ve learned in your years as a professional—your audience will likely be dying to know!
- Best Practises: Identify and explain the best practices in your niche. Keeping secrets to yourself doesn’t benefit you in the long term—someone else will spill them at some point so get ahead of the curve and win your audience’s respect and gratitude. For instance, if you’re in the human resources industry you might write articles about hiring best practices, onboarding best practices, firing best practices, etc.
- Product/Service/Software Reviews: This is a popular type of evergreen content. Product reviews are always useful and can be an excellent commentary on the changing market.
- Strategy: Write a detailed article providing advice on how to execute a practical plan. These never go out of date, as beginners in your niche will always be looking for them as they start doing their research. Examples in the SEO industry could include link building or on-page SEO strategies.
- Comparisons: These are a bit like reviews, but you’ll compare different tools, providers, or services.
- History: Provide an account of a subject and explain how it reached that point. History remains evergreen but different versions and perspectives on history can always be told.
- Common Mistakes in Your Niche: This is another popular list-style article that stays evergreen. After all, beginners in your industry will want to avoid mistakes from the get-go. It doesn’t matter whether it’s fitness, scrapbooking, or business—you can use this type of content in virtually any niche.
- Top Influencers in Your Niche: Compile a list of influencers you can recommend your audience to follow. Explain why you’ve given them a shout out and how to find them online.
- Best Niche Blogs: If your readers love your blog, they’ll probably be looking for other blogs like yours to follow and expand their knowledge so point them in the direction of other authorities in your industry. This has the added bonus of establishing connections and nurturing relationships with other authorities in your niche.
- Annual Events: If your industry hosts events every year, these make for great content. You could cover them in a comprehensive list, recommend your favorites, and highlight what attendees will get out of them. Covering events can cause a spike in traffic every time the date of an event comes closer.
- Best Conferences: This is very similar to above, but for conferences.
- Busted Industry Myths: Every industry has them—myths that can mislead beginners. Busting them can make for entertaining content that will pop up again and again whenever someone searches for the popular myth.
- Known Errors: Share your workarounds for common problems. This will keep bringing in traffic from people looking for solutions.
- Technical Process: Create walkthroughs on how to use tech products utilized in your niche. These will always be in demand when new users start using complicated tools and software for the first time.
- Best Books in Your Market: Every niche is rich with experts who have written great material on your industry. Recognize their talents and recommend some books in your market to readers looking for new topics to explore.
- Best Videos in Your Market: Video is taking the world by storm so compile a list of high-quality videos that explain popular topics in your industry.
- Success Stories: Share success stories from your industry. A lot can be learned from these, and they’re often fantastic sources of inspiration!
Content Ideas for Guides
Most online searches center around questions that people desperately want answers to so figure out what your audience is asking and provide them with solutions. Here are a few examples of this kind of content that we’re confident will remain evergreen:
- How-to-Use Guides: Craft an easy-to-follow step-by-step guide to walk readers through the use of a tool, product, or strategy.
- How-to-Choose: Give your audience the criteria they need to choose between tools, products, and/or services. For example, if you’re running an online fashion store you could demonstrate how to pick the best color combinations.
- DIY Guides: Provide guides on how your audience can make things themselves. This could include projects for the house, garden, workshop, etc.
- Beginner’s Guides: Help those newest to your niche by providing entry-point content that explains the fundamentals of your industry.
- How-to’s for Advanced Users: Advanced guides are often harder to find online so if you’re experienced in a topic, share your knowledge so intermediate and/or advanced users can benefit from your expertise.
- Frequently Asked Questions: Whatever your niche, if you’ve been around for a while, you’ll probably receive a bunch of questions from readers on the same topics again and again. So, compile the most frequent ones and provide answers to those questions. If you’re not inundated with questions, turn to Google or keyword-finding tools like KWFinder to figure out exactly what your audience is asking.
Content Ideas for Promoting Your Products
One of the top reasons for writing content is to promote yourself and your products—there’s no shame in this! So, cover topics that are related to your product or service, especially if you’re offering a solution to a problem. Let your audience get all the relevant information from your content and then use it as an opportunity to highlight your product or brand’s best qualities.
- Product or Service Features: This is a no-brainer for product and service providers. Try writing about a specific feature and its corresponding benefit—focus on how the user’s life is improved as a result. Not only is this an excellent example of evergreen content, but you can also send this resource over to customers when they request details about your products or services.
- Alternatives: You can’t avoid questions about how you’re better than your competitors, nor should you. Face these comparisons head-on by creating your own—show how your product or service shines above the rest and you’ll benefit from the search traffic when your audience looks for this type of content.
- The History of Your Business: If your business has a history, highlight it! Customers like to see that a store has enjoyed a long period of success. Plus, it helps to establish credibility as a trustworthy brand.
- Company Values: A robust set of values can help prospects identify with your company. These remain evergreen, as you’ll rarely change them and customers will always want to know what you stand for.
- Previous Mentions: If you’ve had a shoutout on the web, received some press, or had a video made about your product, share these with your audience!
- User Survey Results: Surveying your customers is an excellent thing to do for a lot of reasons, one being because it gives you better insights into your audience and another is that you can also share these results on your site. It can give important information to your audience that they otherwise wouldn’t get anywhere else and it shows that you’re actively looking to listen and evolve with the needs of your shoppers.
- Design Changes: Keep customers up-to-date about product changes, service updates, software upgrades, etc. It stands to reason that whatever you’re selling will evolve over time, so explain to your audience why that’s the case.
- Branding: Have you recently changed your logo? Or has your team modified the layout of your website? If you’ve made any changes to your brand, talk about the process and announce the updates.
- Case Studies: Customer case studies can be great stories to share with your audience because they highlight various scenarios that your audience can learn from.
- Your Success Story: Tell your customers about the moment your company had its breakthrough so they can get to know your brand better and learn from your experiences.
- Vendors You Trust: If you have favorite vendors you work with, credit them with a post and promote their services. Others in your industry will find this knowledge helpful, and it helps to solidify the relationship you have with your suppliers.
- Philosophy: Similar to your company’s values, there’s a good chance your business has philosophies about things. If you do, why not share them with your customers?
- Client Testimonials: Social proof is an integral part of promoting your product and establishing yourself as a credible service/product provider so publish any customer testimonials you have from happy clients.
- Research Results/Whitepapers: If you’ve recently completed some in-house research, share these results with the rest of the world.
- Buyer’s Guides: Explain what your audience should look for in products similar to your own.
- Self-Help Documents: Consider adding a section to your website that explains to users how they can troubleshoot and make the most out of your product/ or service. This section should provide appropriate answers to any queries they may have and guide them through any problems.
Content Ideas to Share Personal Experience
If you’ve dabbled in content marketing for a while, you’ll know how important establishing a relationship with your readers is. In essence, this means creating a personal connection, which is where sharing your experiences (both positive and negative) comes into play.
Telling stories from your life allows your following to get to know you, which is critical to the success of your brand. So, here are a few evergreen content ideas you can use to touch on your own experiences:
- Your Biography and Skills: Your persona can be part of the product you’re selling. Write about your background and skills and explain why customers work with you and what you can help them with. This should be updated from time to time.
- Failures: Mistakes are just learning opportunities. Share what you did wrong and how you improved because of it so others can learn from your failures as well.
- Services You Use Every Day: If you use tools that help you daily, write about them—your audience will likely want to know!
- The Way You Work: Outline your processes, workflows, and routines that may inspire others to pick up similar habits.
- Your Strategies for Productivity: All entrepreneurs have to overcome that first hurdle—disciplining themselves to be productive and proactive. Share your strategies for holding yourself accountable and keeping productive.
- Favorite Life Hacks: Life hacks can be fun and entertaining content—they don’t have to be anything serious. Just list anything you think is convenient, helpful, and quirky that could help customers in their day-to-day lives.
- Unique Opinions: If you have a unique viewpoint on a topic, discuss it in a well-thought-out post.
- Self-Analysis: Self-reflection is helpful for you but it can also be exceedingly insightful for others. This works exceptionally well if you’re reflecting on a challenge or habit you’ve encountered or implemented lately.
- Your Training Plan: Practise makes perfect, so if you’re trying to learn a new skill, training is essential. But establishing a successful training plan takes time and research so if you have one, post a training plan to help customers kickstart their self-development.
- Your Biggest Regret: Everybody has regrets and has things they wished they’d known about sooner to avoid something negative further down the line. So, if you have a massive regret like this, although it might be hard to talk about, it could save somebody making the same mistake. Your audience will appreciate that honesty and feel closer to you because of it.
- People You Can Introduce: Everybody loves the guy that knows a guy so if possible, introduce people to each other if you think they could benefit from it. Share a list of people you’re willing to connect your audience with but ensure that those on the list agree to be included!
List Content Ideas
Listicles are incredibly popular. You can hardly move on the web without coming across this type of content. They’re easily structured and, therefore, quick to scan and take in, and in some cases, can be genuinely entertaining. So, be sure to include a few of these in your evergreen content strategy:
- Checklists: Checklists are vital for good organization, and allow your audience a better sense of preparedness. Virtually every industry can create a piece of content like this—travel, event planning, SEO strategy—whatever’s relevant to your niche!
- Best Free Tools: Almost every industry has free online tools that could benefit your audience, so list them and explain what makes them so great.
- Best Paid Tools: Expanding on the free tools checklist above, some features only get unlocked with a paid plan so if you know about a few high-quality paid-for tools, share them too!
- Music Lists: If you have a great taste in music, don’t keep it to yourself. Recommend your favorite musicians, especially if they don’t often get the credit they deserve. Or, perhaps, certain music makes you feel more productive? Either way, share whatever is most appropriate for your audience.
- Recommend Movies: People are always searching for the next thing to watch. This is excellent if you’re in the lifestyle or entertainment niche.
- Podcasts: Podcasts are great to listen to while doing literally anything—chores, driving, while you work, etc. but it can be hard to discover them. That’s why everyone appreciates podcast recommendations that make their choice a little easier. So, compile a list of the most valuable podcasts that discuss topics relevant to your niche.
- Groups to Join: By this, we’re talking about Facebook and LinkedIn groups geared towards specific hobbies and professions because just like with podcasts, it can be hard to know which ones to join. If you know of some gems, share them with your audience.
- Bucket List Ideas: Creating a bucket list is great fun—be it a professional or personal one, it gives us something to aspire to. It doesn’t have to be your own bucket list, but sharing ideas people can add to theirs is great for evergreen content.
- Gift Ideas: Picking the right gift for a loved one is difficult, so if it’s suitable for your niche, help your audience out by compiling a list of gift ideas.
- Favorite Places to Travel: This is especially relevant for travel blogs, but it can work for other niches too. For instance, the best places to work remotely, the best places to honeymoon, the best places to eat, etc. Help your readers discover new locations in their area or further afield with this piece of content.
- Favorite Mobile Apps: There are plenty of hidden diamonds in the app store. If you know of any handy apps in your industry, talk about them on your blog.
- Top Sites to Learn: Some websites are goldmines of knowledge, and creating a resource that lists the best ones often goes down well with readers.
- Inspiring Quotes: People love inspirational quotes so share a list of the best ones that are relevant to your niche with your audience.
- Top Tips: Compile a list of top hints, tips, and tricks that help in your niche.
- Pros & Cons: Many readers use the pros and cons to help them make a decision on a service, product, or course of action. List benefits and drawbacks for them to make this easier.
- Best-of Articles & Videos: These are round-up posts, which work really well for summing up a topic. For instance, the best movies, music, or books of the year, or the best events that occurred online.
Other Types of Content Ideas
The following types of content are a little different. Throw one of them into the mix to give your content marketing variety!
- Interviews: Interviewing prominent people in your niche is brilliant evergreen content. Providing you’ve promoted and SEO-optimized this piece correctly, whenever they’re Googled, your interview has a high chance of popping up in the search results.
- Podcasts: Audio content is easy to produce yourself. You can either publish podcasts on your site or via podcast platforms. This is an ideal option if you want to offer your audience a slightly different way to consume your content.
- Email Templates: Everyone with an online business thinks about email marketing sooner or later. So, if you have an email outreach or email marketing template you don’t mind sharing, why not create a blog post about it?
- Webinars: If you have a topic you can discuss at length, webinars are a great way to share your knowledge. These also make an effective lead magnet to help grow your email list!
- Photo Slideshows: These are an incredibly easy way for your audience to consume content, not to mention they’re visually exciting and fun. They can accommodate list-typed content, display your products, highlight customer testimonials, etc. There are tons of ways you could use this content format.
- Infographics: This is just another visual way to represent information. Infographics are increasingly sought after and often preferred over long posts of text, especially if you’re trying to communicate a vast list of statistics. It’s also worth noting, this kind of content does exceptionally well on Pinterest!
- Video: Create video content to add an extra dimension to your site and upload them onto YouTube to extend your reach. You can present virtually any of the content types above in video format.
- Video/Audio Transcripts: Once you’ve created video or audio content, transcribe it into a traditional blog post. This is another way you can quickly create a new article. Audiences enjoy consuming content in different ways, so the more content formats you present, the more likely you are to engage a wider group of people.
- News Articles: Indeed, current news isn’t always relevant again tomorrow. But, significant events sometimes become history and might be researched in the future. This is especially true if the news story marks a pivotal landmark in your niche or taught your audience a crucial lesson.
- A Tutorial Series: A series of tutorials is often more comprehensive than just one guide so consider writing a series that helps beginners through a whole project.
Make Your Blog Posts Evergreen with These Content Ideas
Content relevance comes in waves and keywords will change, but some topics and content types will never go out of fashion. So, when it comes to creating content that stands the test of time, focus on often-searched keywords that crop up year after year. Also focus on quality, fun, and informative content that can help people who are new to your niche, as well as your personal experiences that provide a learning opportunity. Whether you’re just starting out creating content or have been posting for a while, we hope this list has given you some new content ideas to get working on!