In this logo generator roundup I will show you the ten best logo makers, generators and template sources to help you generate your next logo.
Why Are Logos So Important?
I’m big on branding. Why? Ecommerce is in a very different place than it was even five years ago. The days of finding a boring, under-served niche and stuffing your URL with your niches keywords (i.e. www.discountcarbreaks.com) are mostly over. Customers are smarter and more discerning, and search engine algorithms ignore those blatant attempts to rank with your name.
We are now entering a new era in ecommerce and it will be heavily driven by brand. So why is a logo so important? A logo is such a small element of a brand, however, it’s the most critical and consumer facing element.
Your brand is the sum of every visitor and customer interaction with you. While not every person that lands on you website will buy from you and get to experience every element of your brand, (navigation, search, product selection, policies, customer service etc.) they will all see your logo.
In the past you had limited logo design options. Either you created something yourself with clip-art (cringe), or you had to work with a professional designer and pay thousands of dollars. These days though, there are a decent amount of options at varying price levels to help you create a great logo for your new brand.
Let’s take a look at ten low-cost logo generator options for your new business.
Logo Generator Battle
Instead of just providing you with a list of resources you could use to create a logo, I decided to try and make a new logo for my men’s accessory business, Finch Goods Co. using each of the services. I gave myself ten minutes to use each logo making option and create what I felt was the best logo possible to match my current brand.
Logo Generators – Video Review
You can watch the video below for a review of each of the logo maker services or skip it to see the full list.
Logo Generator Battle
Cost: Paid – Basic $20 or Designer $55
At A Better Lemonade Stand we believe in helping brands put their best business forward, so in order to help ecommerce entrepreneurs do that we’ve built a tool that will help you create a logo that’s custom to your brand no matter where you are in the process of building, launching or growing your business.
Our logo design tool uses sophisticated technology to arrange graphics, typography and color schemes into one cohesive logo that looks professional and sums up your brand in one asset. The goal with our logo maker was to provide a service that every entrepreneur could benefit from to build their own custom logo with all the necessary specifications whether you’re a bootstrapped startup or a growing business, so if you’re interested in creating your first logo or refreshing your current one, check out our Logo Maker & Branding Shop to see what it can custom-make for your business.
Cost: Paid $5-$20
Creative Market is hands down my favorite design marketplace. With a great selection of top notch photos, graphics, templates, themes and fonts, Creative Market is my go to place to get the best quality design work.
One of the things I regularly use Creative Market for is logo templates. There is a huge selection of high end logo templates and you can’t complain about the pricing, most items are just $5-$15.
Note: In order to customize these logo templates, you’ll need a copy of Adobe Illustrator. You can get a free trial here.
Search Creative Market for “Logo Template“.
Creative Market Template Logo:
BONUS: Check out this package of 107 logo templates on Creative Market, editable with both Photoshop and Illustrator.
Cost: Free Low-Res / Paid High-Res $24-$99
Tailor is probably one of the best logo generators on the market. Tailor will ask you a series of several questions about your brand and style preference and then generate six logos for you to select and adjust. You can also always click the back button to edit one or more of your previous preferences and it will generate six new logos for you.
Almost all the logos looked great and for the most part were on point with the direction for my brand.
Tailor Generator Logos:
Cost: Free To Make / Paid Hi-Res $39-$78
Withoomph is a simple online logo generator to use. Just enter your business name and a keyword or two to describe your business and Withoomph will present you with dozens of automatically generated logo’s. Once you find a logo you like, edit the font and color to your preference.
Cost: Free Low-Res / $5 Hi-Res
The Hipster Logo Generator will cater to certain brands but it’s definitely not for everyone. Catering to the hipster movement this logo generator actually is capable of producing some great logos.
Hipster Logo Generator Logo:
Cost: Free to Make / $10 High-Res
The Squarespace logo generator is definitely a capable logo maker if you spend some time to play around with it. The price is reasonable at $10 if you do like the logo you create.
Cost: Free to Make, $39 to Buy
GraphicSprings has a beautiful web interface for creating logos, however, it falls a little short on style. After spending 10 minutes looking through all the images that really feel like early 90’s clipart. I gave up.
Logaster may work for someone but it didn’t work for me. The designs all felt very boring and generic and couldn’t find anything that I felt would work for my brand. They say that the low resolution version is free to download and the high resolution version is $10, however, when they say low resolution they lean a logo the size a penny. It’s practically unusable so expect to have to pay $10 is you like your logo.
Cost: Free to Make / Paid Hi-Res $5
Logoshi logo maker allows you to draw a scribble and it creates a geometric logo with your wordmark from it. Logoshi looks like it might be a great option, however, it didn’t work as advertised as you can see from the example below.
Fiverr has its place. It’s absolutely true that you will not get a original, well designed logo for $5, however, you can get a great looking logo. How? Avoid the listings that tell you they will create an original logo for you (or don’t, it’s only $5 so you really don’t have much to lose) and look at the listings that are simply using templates where they will replace the name in to logo with your company name.
The more you know about what you are looking for the better you can find the right person to give you the best chance of getting something you like.
Other Options: Keep It Simple And Use Fonts
Although some would call it a wordmark rather than a logo, using pure fonts for your logo is still a great way to visually represent your brand. In fact, many successful ecommerce brands use a stylized font for their logo. Take a look at a few examples below:
Fonts can be free, however, paid fonts ($10-$100+) are generally more polished and come with many more features and styles to work with.
Paid Font Resources:
Free Font Resources:
Finding Logo Designers
If you have the budget and are looking for someone a little more personalized and customized to your brand, you may want to consider taking a look at some of the resources for finding great designers below:
– Envato Studio – A community of handpicked developers and designers.
– Dribbble – Dribbble is a design community and a great place to go to find designers.
– Shopify Experts – A great marketplace of designers and small design agencies.
Of course the best quality will likely always comes from a professional designer, it’s clear that a designer isn’t your only choice, especially if you’re on a startup budget. My personal favorite logo creation options are Creative Market templates, high quality fonts, and Tailor Brands logo generator.
With the amount of low cost options for creating a logo, there’s absolutely no excuse not to be using some type of stylized wordmark or logo for your online store and brand. Spend some time looking at other peoples logos and exploring the logo generator options from this post and you’re more than likely to find something to suit your brand and budget.