I don’t write or dedicate blog posts to one specific tool too often. In fact, overall I use a pretty limited number of tools. Most make big promises, but don’t fully delivery. Today I want to tell you about an exception to that rule.
I’ve been using SEMrush for about a year and in that time, SEMrush has won my heart and earned my respect (it’s actually become a permanently pinned browser tab). Over the last year of using SEMrush, I’ve been able to grow organic search traffic by over 500% (532% to be exact). Much of this success I attribute to the insights gained from SEMrush.
Today, I wanted to share this tool with you and show you how to use SEMrush and the Pareto principle (80/20 rule) to steal your competitor’s best keywords, along with their traffic to grow your business.
For a while, I was a bit of an SEO skeptic.
Let me explain.
I thought SEO was black magic. Maybe it worked, maybe it didn’t. To some extent I thought and assumed that if I wrote a really great post, the all powerful, all knowing, supreme search giant Google would be smart enough to know exactly what I was talking about, rank it accordingly and visitors would come. While some people did come, it was far from what I expected.
About two years ago, I really started making the effort to learn and practice SEO more. At first, I started to read up on and implement the basics – keyword selection, meta tags, ALT tags, keyword density, backlinks etc. Implementing these best practices gave me a bump in traffic, but I wasn’t going after the right keywords so the results were minimal.
It wasn’t until I was introduced to SEMrush that everything clicked. While a tools like Google’s free Keyword Planner shows theoretical keywords you could target, SEMrush shows you exactly what keywords your competitors are already ranking for. To me it was the gold rush.
The Results of Using SEMrush for One Year
For the last year, and for nearly every piece of content, every page, every blog post, I began researching the right keywords to use. I began optimizing every aspect of my content. The URL, the title, meta descriptions, images, headlines, sub-headlines.
And then it happened.
I consistently began ranking for keywords I was targeting. The best part? Those keywords were driving lots of qualified traffic. This resulted in massive and consistent growth, week over week, month over month.
In 2015, I grew my organic traffic by 532%. Of course it took a lot of hard work to create great content, but SEMrush gave me the competitive insight and knowledge to effectively create the right content and focus on the right keywords.
What Is SEMrush Exactly?
SEMrush when you get right down to it is a competitor intelligence tool. A tool that makes it much easier to find what keywords (the best keywords) your competitors are ranking for so you can essentially, target and steal their traffic and customers.
What Exactly Can Do With SEMrush
Ok, so that sounds all good and fancy, but what can you actually do with this competitor intelligence tool?
Well, you can:
- Find out who your competitors are and the top competitors in your niche
- Determine the most valuable keywords your competitors are ranking for
- Learn exactly where your competitors are getting backlinks from
- Track your keywords and monitor their Google search position
- Discover your competitors lucrative products to sell in your own store
- Learn exactly what keywords to use for your own products, pages, and blog posts
Why is SEMrush So Effective?
For most websites, stores, and blogs, the majority of traffic (80%) comes from a handful of pages (20%). This is a perfect example of the Pareto Principle at play.
By knowing exactly what your competitors top ranking pages are, and the keywords those pages are ranking for, you can be exponentially more efficient with your time by creating and optimizing your content based on those keywords.
SEMrush is definitely a premium tool starting at $69/month, however, if SEO is important marketing channel for you, then SEMrush is a absolute must.
How To Use SEMrush To Steal Competitor Keywords & Traffic
In the video below, I’ll walk you through the basics of SEMrush, as well as a real example of how a smaller ecommerce brand can use the tool to get uncover keywords and potentially lucrative products ideas from rival competitors.