Richard Lazazzera

May 1, 2014

#TheGreatBuild: First Month Revenue & Marketing Report

It’s been a month since the launch of #TheGreatBuild ecommerce business. This is the first update of the ecommerce store in the series.

February 27, 2014

#TheGreatBuild: How to Launch a Business

Your startup’s launch is one of the most important days of your business’s life. It’s technically your startup’s “birthday”. To make sure you’ve prepared for this special day, this post goes through how to launch a business to gather anticipation for your online store opening.

January 25, 2014

#TheGreatBuild: DIY Product Photography

High-quality photography is one of the most important aspects of any ecommerce website. Learn how to set up and shoot great DIY product photography!

December 22, 2013

#TheGreatBuild: Unveiling My Brand

In the previous post, we showed you the essential elements of building a brand. In this follow-up, we reveal the brand we built that cost us a total of $25!

December 5, 2013

#TheGreatBuild: How to Build a Brand Persona

Building a brand is an important element of business. Brand Build 101 goes over how to build a brand with 5 essential elements to creating a brand persona.

November 28, 2013

#TheGreatBuild: Pivoting

What do you do when you run into challenges and roadblocks when you’re creating your ecommerce business? You pivot. Learn how we pivoted #TheGreatBuild.

October 30, 2013

#TheGreatBuild: Choosing a Shopping Cart

Choosing a shopping cart is one of the most important decisions to make for your ecommerce business. There are a few things that we recommend you consider.

October 7, 2013

#TheGreatBuild: Negotiating with a Manufacturer

These are our tips for negotiating with a manufacturer as a new business. Preparation is key, so know what you’re talking about & be ready to ask questions.

August 26, 2013

#TheGreatBuild: Make, Manufacture, Wholesale or Drop Ship

In this post learn about the four different businesses models you can use for your ecommerce business and the pros and cons of each one. Your business model will influence the future of your business and has the potential to make it or break it, so knowing your options before you start is important for the success of your store.