Finding the best digital marketing tools can allow you to take your business to the next level. Whether you’re looking for tools for email marketing, social media, SEO, or even live events, you’ll discover tools that will help simplify your marketing efforts so that you can focus on other tasks at the same time. In this article, we will share our 15 favorite digital marketing tools that you can use for your business today. So, let’s dive in.
15 Digital Marketing Tools to Use in 2022
1. Adobe Creative Cloud
One of the digital marketing tools to use in 2022 is none other than Adobe Creative Cloud. You’ll have access to the whole suite of tools, such as Photoshop, Illustrator, InDesign, Premiere Pro, XD, and other apps for social media, design, video, web, and more. Most marketers use Adobe Creative Cloud for social media, whether for TikTok and YouTube videos or Instagram posts. For example, an ecommerce marketer might also use Adobe Creative Cloud for product photography and videography. The digital marketing tools most often used by digital marketers who use Adobe are Photoshop for images and Premiere Pro for video. The whole suite of tools costs $69.99/month.
Ahrefs is one of the most popular digital marketing tools for businesses that attract audiences through content and SEO. You can do keyword research, competitor analysis, and SEO analysis for your own website. When analyzing your own site, you can see your Ahrefs ranking out of all websites in the world to know how you’re doing. On top of this, you can view the exact number of backlinks you have and which websites are linking to you. You can even see which keywords you’re ranking for. But the special icing on the cake is that you can even get a dollar sign for how much those keywords are worth in a dollar amount in case you’re planning to sell your business. You can run site audits to find broken backlinks, uncrawled pages, and the top issues of your website. You can also do a content gap analysis to see which keywords your competitors are ranking for that you aren’t. Overall, this is the digital marketing tool people in the SEO space use the most because of how comprehensive the features are.
Digital marketing tools like Beamer allow you to send push notifications to your audience when they visit your website. You can also send boosted announcements, segment your user base, and monitor the performance of your marketing efforts. While push notifications aren’t as popular as they were a few years ago, they’re great at generating traffic back to your website or a specific page. Depending on its size, the influx of traffic you get from a push notification can sometimes even be comparable to your email list. Getting people to subscribe to push notifications is easier than convincing people to opt-in to an email list as it only requires one click.
4. Google Analytics
Google Analytics is the best free digital marketing tool you’ll find when it comes to your website analytics. This marketing tool allows you to view real-time traffic of your website so you can see the traffic in real-time when running an ad, sending an email, or going viral from a shout-out on TikTok. You can also view the demographics of your website traffic to understand who’s visiting your site. Age, gender, location, interests, and device are some of the audience details you can view for free in Google Analytics. You can also view how you acquired those audiences. For instance, you can see how much traffic came from social, email, referrals, organic, or even directly visited your website. And if you’re creating landing pages or blog posts for your website, you can view how many page views each page receives. Plus, how much time they spend on each page and the bounce rate of the page are also included in detail. Overall, every website should have Google Analytics installed on it, since it’s a free digital marketing tool that gives you a lot of data to better understand your website’s performance.
Every digital marketer knows the importance of storing your passwords securely. After all, hacks are becoming more common every day. You can no longer use “123456” or “password” as the passwords for your digital marketing tools, social media sites, and other log-ins. Dashlane is a password manager that allows you to store your passwords securely. You’ll be able to safely store all your auto-fills, passwords, and credit card details. If you work on a team with other marketers, you’ll be able to share the company credit card details safely as it is encrypted. Their password manager is used by 14 million people, making them a legitimate choice for password, credit card, and other confidential information. You’ll be able to create accounts for your team so that everyone can securely access passwords for team accounts.
6. Long Tail Pro
Long Tail Pro is an SEO tool for digital marketers. Like other popular SEO tools, you can use the tool to do keyword research to find profitable keywords to rank for. You can also track your rank position for your best-performing keywords, articles you recently did a content freshness on, and more. This tool also allows you to monitor your backlinks, which can be useful when doing backlink exchanges. You can also run a site audit with Long Tail Pro to help reduce the technical SEO issues on your website.
MailChimp is one of the most established digital marketing tools in the email marketing space. The affordability of the tool makes it one of the leading email marketing tools for small businesses and bloggers. MailChimp allows you to create email campaigns, manage email lists, and distribute emails to your audience. You can use a template or create your own to create a professionally designed email. The tool is no-code friendly, allowing anyone to type text in without needing a technical background. You can also automate email campaigns directly from your blog as new content is posted. Or you can choose to schedule your emails at a specific time of your choosing. Those who’d like to take their email marketing to the next level can even run A/B split tests, to better optimize the performance of campaigns to improve open and click-through rates.
You can use digital marketing tools, such as Semrush, to help with SEO, content, market research, advertising, and more. This digital marketing tool allows you to do keyword research, on-page SEO, competitor analysis, and ranking tracking, just as other SEO tools do. However, it takes it a step further by offering features for other types of marketing as well. You can also optimize content, distribute it, and analyze it with Semrush. Now, if you want to take it a step further, you can also see your competitor’s ad copy so that you can improve your advertising campaigns. Not only this, but you can do some pretty detailed competitor analysis to determine what the best performing keywords your competitors are ranking for and more. If you’re currently running PPC campaigns, you can do your keyword research on Semrush, making this one of the most well-rounded digital marketing tools.
9. SERP Watcher
Digital marketing tools like SERP Watcher allow you to do keyword research, track your rank position, analyze your backlinks (and competitors), and analyze your overall SEO numbers. Some call this tool the “budget Ahrefs,” allowing you to do the same type of SEO work at a more affordable price. You can look up keywords for your business and see what keywords your competitors are ranking for. You can even track the ranking of your best-performing keywords to see if there’s been an increase or decrease in rank position. SERP Watcher also allows you to look up other websites as part of your research. If you upgrade your plan from Basic, you’ll also be able to have multiple people log in simultaneously for your growing SEO and content teams.
Shoelace is a digital marketing tool that specializes in ad optimization. The tool can be used to create retargeting ad campaigns and Google ads. You can even add workflows to improve the performance of your emails. If you don’t have an in-house ad team, you can use Shoelace to help create high-performing ad campaigns for you. The ads are split between acquisition and retention to ensure that you keep the customers you bring in. Each business gets a dedicated account strategist who helps manage the ad account, customer journey, and more. You’ll even get access to app reporting so you can view the result of your campaigns 24/7. If you’d prefer to use Shoelace for your email campaigns, you’ll be able to generate an average of 122% return on investment through the abandoned cart, post-purchase, and even welcome emails.
11. Social Bee
Social Bee is a social media management platform making it a worthy digital marketing tool for social media marketers. This platform allows you to manage social accounts like TikTok, Facebook, Instagram, Twitter, LinkedIn, Pinterest, and even Google My Business. With this digital marketing tool, you’ll be able to create content, schedule it, analyze your post’s performance, reuse content, publish content, and collaborate with others on your team. This tool integrates with popular tools like Canva. You can actually design your social media post directly in Social Bee using Canva. The tool also syncs up with a calendar so you can quickly view your promotional social events at a glance.
12. Webinar Ninja
Webinar Ninja is a digital marketing tool that allows you to create webinars. Digital marketers often focus on providing value to their customers, which can come in the form of education like an online course or a webinar. Some of the biggest companies offer webinars to help educate their customers on their products so people can reap the most benefits from a product. For example, Shopify webinars help teach you how to start a Shopify store, how to use Google Shopping, and even how to move your store from Etsy to Shopify. With Webinar Ninja, you could do live webinars for special events or automated webinars that are pre-recorded and played at the same time every day.
Digital marketing tools like Canva allow you to design social media posts, slide decks, and other marketing assets. You could even design products like business cards, notebooks, and more in Canva. Some small businesses and entrepreneurs turn to Canva to design logos, flyers, posters, or social media posts on their own, without needing a professional designer to complete the design. Canva has a drag-and-drop functionality that allows you to easily add graphics, change colors, and even remove backgrounds at the click of a button. For those who aren’t proficient at using tools like Photoshop, Canva is a great alternative for digital marketers looking to quickly design something professional themselves.
Airtable is one of the digital marketing tools marketers use to help them stay organized. It’s similar to tools like Trello and Asana but offers additional functionality, making it one of the best cloud collaboration tools for marketers. You can add your content calendar, create spreadsheets, and automate workflows. The advanced digital marketing tool includes apps that allow you to automate more processes, simplify your reporting, and help you view data in various ways. The tool is no-code friendly, allowing digital marketers to create advanced reporting without being technical.
Fomo, also known as the original social proof app, is a digital marketing tool that allows you to add pop-ups that showcase social proof. For example, online retailers often use Fomo to show the last product ordered on the store and how long ago the purchase was made to help store visitors see trending products and showcase that a store is popular. This digital marketing tool is fully customizable, allowing you to add any messages to the pop-ups you add to your website. For example, you can change the text, color, or template of the appearance of your social proof pop-ups. You can also track the performance of this social proof app to know how much money each pop-up made you after someone saw it.
Digital marketing tools can save you time and money while helping you hit your marketing goals with the kind of data you need to set you up for success. Whether you invest in an SEO tool, an email marketing one, one that helps you manage your marketing calendar, or all of the above is up to you. No matter what marketing obstacles you face, there’s a digital marketing tool out there that gives you the data, analytics, and competitive advantage to become a better marketer. So, which digital marketing tools will you be investing in next? Let us know.